Mar 27, 2018

Read Time IconRead time: 2 mins

Join The Conversation: Disruptive Tech

disruptive tech getsmarter disruptive tech getsmarter

Artificial intelligence, 3D printing, healthcare informatics, Hyperloop travel, robotics, blockchain, Bitcoin, self-driving cars, virtual reality, and the Internet of Things.

You might find yourself bombarded with several of these concepts in the space of one scroll through your newsfeed. In the back of your mind, you can almost hear your elders lamenting the relentless march of progress. But are these new-fangled inventions as disconnected as they appear to be?

Disruptive Tech as Market Evolution

All of these innovations fall under the umbrella of disruptive technology. Harvard Business School Professor Clay Christiansen coined this term in 1997, broadly defining new strategies and technological innovations that force companies to change their business model or risk falling into irrelevance.1

While big companies are focused on sustaining their product by upgrading existing products and services to attract a higher price tag, disruptive innovators slip in the back door to create a new product which serves an overlooked gap in the market. From that foothold, they climb up the ladder to change the face of the established market.

This is disrupting the market across industries, so while the array of new tech may seem broad on the surface, they all have the same goal: interrupting the status quo, and forcing companies to move with the times to meet a broader range of needs.

A peek at your newsfeed is enough to give you a bird’s eye view of the changes that disruptive tech is bringing:


Property and Insurance



From property and insurance to education, healthcare and finance, it’s hard to imagine an industry that doesn’t have a niche for tech innovation to disrupt. How will disruptive tech change the face of your industry?

Ready to stake your claim in the future of disruptive tech?

Join the conversation.