The event management industry is one of the fastest growing industries in the world, with an expected growth rate of 44% by 2020 in the United States alone. It’s a fast-paced and dynamic industry and, although relatively young in comparison to other more established industries, it has shown large growth and profitability. 1 As the events industry has grown, strategic tools and professional standards have also been developed in order to manage and control the industry as a whole.
If you’re an aspiring events manager, or perhaps you’ve worked in the industry and now you want to branch off to build your own events company – an event planning course is your ultimate solution to ensuring you always remain one step ahead of both your client and competitor.
The field of events management is fast-paced, creative, innovative and offers significant earning potential. The importance of on-the-job experience in the event industry cannot be stressed enough. However, it’s important to keep in mind that experience is not the only thing employers are looking for – having recognised skills is also what sets one event manager apart from another at any given event. Having the in-depth knowledge in combination with on-site experience will equip you to deal with high-pressure moments and site situations.
In this short video Mandy Mulder, Head Tutor on the UCT Events Management online short course and experienced events manager, gives sound advice on how to start your own events management business.
You’ve heard about some of the steps to starting your own events planning company, now you have the opportunity to gain the necessary skills to make it a reality. Get your skills recognised with an online event planning course and gain experience from industry experts with years of experience in the field.
Gain the confidence you need to build an events management empire.
Find out how the UCT Events Management online short course will help start your own events planning company.
A lot of people ask me how and when to start their own events business. I would say that timing in this case is everything. Get experience working for an events company first, make a name for yourself and build up a good extensive supplier and client base before starting up on your own. Success in this business has a lot to do with who you know. So, networking and attending as many events as possible is also very important.
You don’t need a lot of capital to start your own events company and a lot of people tend to over-capitalise in the beginning spending on things that are not necessary. My advice is start out small; all you really need is a car, laptop, cell phone and a good work ethic. You can work out of a coffee shop or from home to start and only as you grow and your cash flow increases so can your business expenses such as office space, staff, etc.
Managing your business responsibly is also important. When in doubt, always seek the advice of professionals, whether it be for marketing or your businesses finances.
But most importantly, have passion for what you do and this will generally mean that you will be successful.