In the age of the experience economy, the ability to run memorable events that appeal to modern audiences is highly valued. A career in this field can be especially rewarding, but success requires a solid grasp of the latest concepts, principles, and practices.
The University of Cape Town (UCT) Events Management online short course takes a holistic view of event planning, exposing you to a wide variety of practical skills in this field. Guided by industry professionals, you’ll learn how to bid or pitch for an event, manage suppliers and service providers, develop an event budget, and implement marketing strategies using the various platforms available to you.
You’ll also be introduced to the concept of event greening, and you’ll walk away with the confidence to design and execute anything from a brand activation or wedding to a sporting contest.
On completion of this course, you’ll walk away with:
A diverse skill set you can draw on to confidently run an event of any size
Knowledge of contemporary best practices in events management, and the latest trends and techniques in the field
A grounding in event operations and logistics management, and an understanding of key financial processes
Is this course for you?
This course is designed for both aspiring and established events managers and coordinators, including those looking to start and grow their own business. Practitioners already working in the industry can update their skill set and get to grips with changes in the field to improve their approach.
At the same time, those just entering the industry can gain a solid foundation in events management, while enjoying student support from our team throughout the course.
Learn about the event planning process as you work through the weekly modules of this online short course.
Orientation Module Welcome to your Online Campus
Module 1 Introduction to events management
Module 2 Event role players
Module 3 Bidding and securing an event
Module 4 Event organisation and project management
Module 5 Event operations and logistics
Module 6 Event design and decor
Module 7Financial management of events
Module 8 Event marketing and sponsorship
Module 9 Risk management
Module 10Sustainable events and event greening
Earn a certificate from the University of Cape Town (UCT)
Hone your events management skills and earn an official certificate of completion from the University of Cape Town.
Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Events Management Professional
When do I start?
Course currently in presentation. (Still accepting late registrations)
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.