GOLDSMITHS, UNIVERSITY OF LONDON

Digital Marketing online short course

Course starts 30 October 2017

Course information

Registration Closes:
24 October 2017
Course Starts:
30 October 2017
Length:
9 weeks online
Effort:
10 - 12 hrs per week
Price:
GBP £1,248Options Available
University:
Goldsmiths, University of London
Language:
English

Course Information

Registration Closes:
24 October 2017
Course Starts:
30 October 2017
Length:
9 weeks online
Effort:
10 - 12 hrs per week
Price:
University:
Goldsmiths, University of London
Language:
English

Introduction

Between 2008 and 2014, a struggling Starbucks decided to put increased focus on their digital marketing efforts - a strategic decision which gained the company 54 million Facebook fans and increased their revenue from $10.7 billion to $16.4 billion. *

In order to be competitive, you need to get more strategic.

In just 9 weeks, this digital marketing short course aims to empower both aspiring and current digital marketing practitioners with the skills required to strategically plan customer-centric digital marketing campaigns for any brand or business.

Source

Download course prospectus

What will set you apart

In just 9 weeks, you’ll learn to:

  • Gain a holistic digital marketing skill set in paid search, SEO, email marketing, video marketing, social media, mobile marketing, real-time bidding, data-driven advertising, and content marketing
  • Navigate and solve the real-world decisions digital marketers make on a day-to-day basis
  • Develop and execute an integrated digital strategy, using the skills you’ve learnt, for three different brands 

 

Course curriculum

This University of London short course in Digital Marketing, presented with Goldsmiths, utilises the strength of academic excellence from the University of London and the creative prowess of Goldsmiths. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: The evolution of digital marketing
  • Course Module 2: Paid search and search engine optimisation (SEO)
  • Course Module 3: Email marketing
  • Course Module 4: Video marketing
  • Course Module 5: Social Media
  • Course Module 6: Mobile marketing
  • Course Module 7: Real-Time Bidding (RTB) and data-driven advertising
  • Course Module 8: Content marketing
  • Course Module 9: Compiling your digital media plan

Earn a certificate from the Goldsmiths, University of London

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts 30 October 2017.

Still have a question? These may help

WHAT ARE MY PAYMENT OPTIONS?

You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available.

 

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.

WILL I HAVE THE TIME?

GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

 

At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

CAN MY EMPLOYER ASSIST WITH PAYMENT?

By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

 

Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

 

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.

WHAT IS THE ONLINE CAMPUS?

The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

 

On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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