UNIVERSITIESTHE LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE (LSE)

Competitive Strategy and Innovation online certificate course

Course starts 27 January 2021

Course information

Registration Closes:
19 January 2021
Course Starts:
27 January 2021
Length:
8 weeks, excluding orientation
Effort:
6–8 hours per week, entirely online
Price:
GBP £2,200
Payment Options
University:
The London School of Economics and Political Science (LSE)
Language:
English

Introduction

In today’s dynamic and uncertain business landscape, organisations that are able to leverage innovation strategically have an edge over their competitors, and are best positioned to improve performance and profitability. Whether responding to pandemics such as COVID-19, technological change or customers' growing concerns for the environment, systematic innovation management proves invaluable.

The Competitive Strategy and Innovation online certificate course from LSE explores how harnessing your internal resources and identifying what makes your company unique can be used to win and sustain competitive advantage. Guided by an expert from LSE, you’ll learn to use innovation as a strategic tool to set yourself apart in a competitive market.

You’ll explore a range of practical techniques and frameworks that can be used to identify opportunities for innovation in the face of disruption, assess the viability of your ideas, and build a competitive strategy for real-world implementation. On completion, you’ll walk away with an action plan to sustain long-term performance in your organisation.

Download course prospectus

What will set you apart

Earn a certificate of competence from LSE on this online certificate course and be empowered to:

  • Identify what makes your business unique and use it to your competitive advantage

  • Respond to disruption strategically with an in-depth understanding of your customers, market, and competition

  • Harness existing internal resources that could give you an edge over your competition

  • Leverage innovation to drive performance using design thinking and blue ocean strategy

  • Foster consistent innovation in order to remain competitive with practical examples in response to the COVID-19 disruption

The CPD Certification Service logo This Competitive Strategy and Innovation online certificate course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 70 hours of learning.

Note: should you wish to claim CPD activity, the onus is upon you. The London School of Economics and Political Science (LSE) and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

Course curriculum

Discover a practical approach to innovation as you follow your learning path through the weekly modules of this online course:

  • Orientation Module Welcome to your Online Campus
  • Module 1 The resource-based view of the firm
  • Module 2 The trade-off between value creation and value capture
  • Module 3 Value proposition and strategic resources
  • Module 4 Cumulative resources and internal organisation
  • Module 5 Innovation, competition, and blue ocean strategy
  • Module 6 Disruption and competence destruction
  • Module 7 Design thinking for an innovation system
  • Module 8 Customer journey mapping and innovation in practice

Become a competitive player in the market

This LSE online certificate course is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you gain the tools to champion innovation in your company.


Your Course Convenor

The design of this online course is guided by LSE faculty and industry experts who will share their experience and in-depth subject knowledge with you throughout the course.

Dr Lourdes Sosa

Dr Lourdes Sosa

Associate Professor, LSE Department of Management

Prior to joining LSE as an associate professor, Dr Lourdes Sosa spent seven years at the London Business School where she taught in the MBA, Executive MBA, Master of Management and Executive Education programmes. She received her PhD at the MIT Sloan School of Management. Preceding her academic career she worked in R&D management at General Electric and General Motors.

Dr Sosa studies technological discontinuities, a pervasive phenomenon in which a radical change in technologies disrupts a market, commonly referred to as creative destruction. In her work she uses technological discontinuities as an opportunity to contribute to mainstream strategy's objective of explaining within-market differences in firm performance. Furthermore, by looking at variation in the ability of established firms to adapt to a radical change in technologies, she also finds an opportunity to contribute to research on organisational change.

She is specifically interested in understanding the competitive dynamics of the R&D race that ensues through a technological discontinuity, thus her current interest in the pharmaceutical industry and the biotechnology revolution.

An active member of the Academy of Management, INFORMS, and the Industry Studies Association, she has won awards from these associations for her research. She is currently on the Editorial Board of the Academy of Management Journal.

Earn a certificate from LSE

Get recognised for your knowledge when you earn an LSE certificate of competence – and use it to set yourself apart as an innovative leader.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

REGISTER NOW

When do I start?

Our next available short course starts 27 January 2021.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help

  • WHAT ARE MY PAYMENT OPTIONS?

    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.

  • WILL I HAVE THE TIME?

    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

  • CAN MY EMPLOYER ASSIST WITH PAYMENT?

    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.

  • WHAT IS THE ONLINE CAMPUS?

    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.