Oxford Artificial Intelligence Programme

Course starts in 6 days (Still accepting late registrations)

Course information

Registration Closes:
30 June 2020
Course Starts:
8 July 2020
6 weeks, excluding orientation
7–10 hours per week, self-paced learning online
GBP £2,650
Payment Options
Said Business School, University of Oxford


Artificial intelligence (AI) promises to have a major impact across the economy, but in order to truly understand the potential it holds, you first need to understand how the technology works.

The Oxford Artificial Intelligence Programme aims to provide you with a sound framework of this technology: from its history, functionality, and capability, as well as its inherent ethical challenges.

Over the course of six weeks you’ll develop an informed opinion about AI's applications, as you reflect on its implications and limitations, and build a business case for its implementation within your unique organisational context.


Download course prospectus

What will set you apart

On completion of this programme, you’ll walk away with:

  • The ability to assess the implications and possibilities of AI in your industry, and build a business case for its implementation
  • A robust framework to critically examine the social and ethical implications of AI
  • A conceptual understanding of machine learning, deep learning, neural networks, and algorithms
  • Guidance from leading industry experts and Oxford Saïd faculty, and access to the official Oxford Executive Education Alumni group on LinkedIn

Is this programme for you?

This programme is designed for managers and business leaders across multiple functions and industries looking to understand the workings and possibilities of AI. It’s also applicable for technical working professionals such as CIOs, IT managers, and business analysts who want to better understand how artificial intelligence can be implemented within their organisations. 

You’ll get the opportunity to learn about the technology and develop a foundational understanding of how it works, however as this is a non-technical programme, you will not be required to code.

Course curriculum

Understand AI and its potential for business as you follow your learning path through the weekly modules of this online programme.

  • Orientation module Welcome to your Online Campus
  • Module 1 Artificial intelligence ecosystem
  • Module 2 AI and machine learning: Understanding the black box
  • Module 3 Understanding deep learning and neural networks
  • Module 4 Working with intelligent machines
  • Module 5 The ethics of artificial intelligence
  • Module 6 How to drive AI in your business

This Oxford Artificial Intelligence Programme is delivered in collaboration with GetSmarter and is led by a powerful team of global experts who share their knowledge in the form of case studies, research, and discussions. You’ll receive insights from both Guest Experts and the Programme Convenor, who guides the design of the programme content and shares his knowledge throughout.

Your Programme Convenor

The design of this online programme is guided by Oxford Saïd faculty, as well as industry experts, who will share their experience and in-depth subject knowledge with you throughout the programme.

Mattias Holweg


American Standard Companies Professor of Operations Management

Saïd Business School, University of Oxford

Holweg is an industrial engineer by training and is interested in how organisations generate and sustain process improvement practices. His research focuses on the evolution and adaptation of process improvement methodologies as they are being applied across manufacturing, service, office and public sector contexts. His award-winning papers on the genealogy of lean production and the evolution of lean thinking philosophy are among the most widely cited works in the field. Together with John Bicheno, he is also co-author of The Lean Toolbox, a practitioner guide to lean transformation that has sold more than 100,000 copies across five editions and is available in English, Danish, Swedish and Chinese.

More recently, Holweg has started working on digital operations, and in particular the economics of additive manufacturing (3D printing), in order to determine how to use this set of new technologies to generate competitive advantage. He is particularly interested in identifying the role that digital manufacturing will play in supporting process improvement, reshaping product offerings, and changing the nature of competition. He also leads the Digitally Empowered Enterprise Lab at Oxford Saïd, which brings together the many strands of research within the School related to the digital transformation.


Guest Experts

You’ll also hear from renowned industry professionals and global experts during the programme, who will share their insights and opinions through video interviews and lectures. These include, but are not limited to:


Andrew Stephen


Associate Dean of Research, L’Oréal Professor of Marketing, Saïd Business School, University of Oxford

Carl Benedikt Frey


Oxford Martin Citi Fellow

Charlotte Deane


Professor of Structural Bioinformatics

Kenneth Cukier


Senior Editor, The Economist. Associate Fellow, Saïd Business School, University of Oxford

Luciano Floridi


Professor of Philosophy & Ethics of Information, University of Oxford

Mari Sako


Professor of Management Studies, at the University of Oxford

Michael Osborne


Dyson Associate Professor of Machine Learning

Michael Wooldridge


Professor of Computer Science at the University of Oxford

Min Chen


Professor of Scientific Visualization at the University of Oxford

Natalia Efremova


Fellow in Marketing and AI, University of Oxford

Nir Vulkan


Associate Professor of Economics, Oxford Saïd Business School & Director of the Oxford Fintech Programme and Algorithmic Trading Programme

Paul Newman


BP Professor in Information Engineering & Founder and CTO of Oxbotica

Sally Maitlis


Professor of Organisational Behaviour and Leadership, Saïd Business School, University of Oxford

Stephen Roberts


Royal Academy of Engineering / Man Group Professor of Machine Learning at the University of Oxford

Teppo Felin


Professor of Strategy at the University of Oxford

Tim Morris


Professor of Management Studies at the University of Oxford

Viktor Mayer-Schoenberge


Professor of Internet Governance and Regulation

Earn a certificate of attendance from Oxford Saïd

Learn about artificial intelligence and earn an official certificate of attendance from Oxford Saïd.

Your certificate will be issued in your legal name and sent to you upon successful completion of the programme, as per the stipulated requirements.


When do I start?

Our next available short course starts in 6 days. (Still accepting late registrations)

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.