Oxford View of Strategy Programme

Course starts 25 November 2020

Course information

Registration Closes:
17 November 2020
Course Starts:
25 November 2020
7 weeks, excluding orientation
7–10 hours per week, entirely online
GBP £2,350
Payment Options
Said Business School, University of Oxford


As the business environment becomes increasingly uncertain, it’s apparent that traditional approaches to strategy are no longer sufficient to navigate such rapid change. Leaders now need to ask, “How should strategy evolve to better prepare us for the future?” The Oxford View of Strategy Programme seeks to answer this question.

Informed by the distinct research strengths of Saïd Business School, University of Oxford, the programme unpacks how strategy is changing and how breadth within strategic thinking, in addition to thinking long-term, is imperative to leading strategy. You’ll learn about strategy from Oxford’s unique perspective, based on a core framework of the four Ps: purposes, players, partnerships, and processes. With this new approach to organisational strategy that considers rapidly changing environments, stakeholders, and problems, you’ll become prepared to lead strategy in complex environments.

Download course prospectus

What will set you apart

On completion of this programme, you’ll walk away with:

  • An evolved and competitive view of organisational strategy, based on the Oxford view of strategy,
    including its focus on breadth and its framework guided by the four Ps

  • The skills to lead in complex environments and tackle the challenges of an uncertain, rapidly changing world

  • A strategy playbook, informed by rich global case studies, and the groundbreaking thought leadership and research of the Oxford faculty.

Is this programme for you?

This programme is relevant to business leaders and senior executives who are responsible for making strategic decisions, driving innovation, and managing operational strategy. Those looking to optimise their current performance for a competitive business landscape will be able to immediately apply the Oxford approach to strategy within their own context. Professionals working towards a leadership role or career will gain practical guidance on improving operational strategies within their teams. The programme balances theory with practical global case studies from various industries, ensuring those in traditional corporate spaces, finance, business development, and IT find relevance within their own organisational context.

Course curriculum

Develop your own personalised strategy playbook as you work through the weekly modules of this online programme.

  • Orientation Module: Welcome to your Online Campus
  • Module 1 Unlocking strategy: The Oxford view
  • Module 2 Working with futures: Addressing changing environments
  • Module 3 Making strategy purposeful: Accommodating key stakeholders
  • Module 4 Engaging players: Developing strategy statements that count
  • Module 5 Building partnerships: Collaborating and competing
  • Module 6 Broadening strategy processes: Designing new strategy processes
  • Module 7 Strategy as practice: Assembling your playbook

Your Programme Directors

The design of this online programme is guided by Oxford Saïd faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the programme.


Richard Whittington

Richard Whittington

Professor of Strategic Management,
Saïd Business School, University of Oxford


Trudi Lang

Trudi Lang

Senior Fellow in Management Practice,
Saïd Business School, University of Oxford

Earn a certificate from Oxford Saïd

Study Oxford’s unique approach to strategy and earn an official certificate of attendance from Saïd Business School, University of Oxford.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the programme handbook. The handbook will be made available to you as soon as you begin the programme.

Your certificate will be issued in your legal name and sent to you upon successful completion of the programme, as per the stipulated requirements.


When do I start?

Our next available short course starts 25 November 2020.

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Still have a question? These may help


    When paying for your programme, you can choose to pay the full amount, prior to programme start, or you can opt for a two-part payment plan option when you register.

    The two-part payment option requires one payment up front, followed by a second payment during your programme. 

    If you want to find out more about payment options or the programme itself, please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.