Course information

Interested?
Download the Course Prospectus to find out more.
Length:
8 weeks, excluding orientation
Effort:
6–8 hours per week, self-paced learning online
Price:
USD $2,000
Payment Options
University:
Columbian College of Arts and Sciences at the George Washington University
Language:
English

Introduction

Digital disruption has had a two-fold effect on the way organizations communicate. While it has made communication more complex, it has also highlighted the value of effective communicators.1

The Strategic Communications online short course will equip you with the skills needed to drive consumer behavior through influential messaging.

You’ll explore how data can be used to inform your media strategies and address the needs of multiple stakeholders, as well as prepare for any potential risks associated with omnichannel messaging.

Learn how to pick the appropriate medium for your message and audience, and approach engagement from a problem-solving angle to ensure your brand stands out in a crowded digital landscape.

1 The Holmes Report (May, 2019).

 

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • A practical communication plan that you can implement into your business immediately
  • Internal and external stakeholders communication strategies that are persuasive and influential
  • The skills to enhance your writing, presenting and visual communication
  • The ability to use data-driven insights for more effective communication strategies

Is this course for you?

This course is designed for media and communications professionals who recognize that strategic communication is the key differentiator in creating a competitive advantage. It’s aimed at those looking to set themselves apart in their organization by taking the lead in corporate communications, reputation management or public relations, as well as those who want to stay abreast of the communication skills required in the modern workplace.

Managers and professionals in marketing and advertising will benefit from learning to identify the channels for leveraging data-formed insights to successfully improve their brand messaging and better interact with relevant stakeholders. The practical skills taught in this course will ensure that you can effectively align your communication strategies with business objectives.

Course curriculum

Cultivate the practical skills needed for effective brand communication as you work through the weekly modules of this online short course:

  • Orientation Module Welcome to your online campus
  • Module 1  Communication goals and audiences
  • Module 2  Persuasion and influence
  • Module 3  Framing and agenda-setting
  • Module 4  Media strategies
  • Module 5  Reputation and crisis management
  • Module 6  Data-driven insights for communication
  • Module 7  Strategic visual communication
  • Module 8  Compiling a strategic communication plan

Craft a data-driven communication strategy

This Columbian College of Arts and Sciences online short course is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you explore the impact of data-informed insights to shape business communications.



Your Faculty

The design of this online short course is guided by the George Washington University faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the course.

PETER LOGE

PETER LOGE

Loge is an associate professor of media and public affairs at the George Washington University, the founding director of the Project on Ethics in Political Communication, a writer, and a strategic communication consultant.

 

DAVID KARPF

DAVID KARPF

Karpf is an associate professor of media and public affairs at the George Washington University. His work focuses on strategic communication practices of political associations in America, with a particular interest in internet-related strategies.

Earn a certificate from the George Washington University

Study strategic communications and earn an official certificate of completion from the George Washington University.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

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Still have a question? These may help

  • WHAT ARE MY PAYMENT OPTIONS?

    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.

  • WILL I HAVE THE TIME?

    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

  • CAN MY EMPLOYER ASSIST WITH PAYMENT?

    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.

  • WHAT IS THE ONLINE CAMPUS?

    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.