UNIVERSITIESMIT SLOAN SCHOOL OF MANAGEMENT

Digital Business Strategy: Harnessing Our Digital Future

Course starts 12 February 2020

Course information

Registration Closes:
4 February 2020
Course Starts:
12 February 2020
Length:
6 weeks, excluding orientation
Effort:
5–8 hours per week, self-paced learning online
Price:
USD $2,800
Payment Options
University:
MIT Sloan School of Management
Language:
English
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Introduction

This MIT Sloan online short course investigates the principles that frame esteemed MIT faculty, and New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee’s research. It focuses on a unique approach to business strategy that attempts to find a balance between traditional methods and new ways companies can harness transformative technology to improve best practices.

This program focuses on the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive digital transformation within your own organization.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • An understanding of the key features of digitization for business success in the digital economy, guided by esteemed MIT Faculty
  • The knowledge to identify new opportunities for innovation and drive digital growth within your organization
  • Effective strategies to ensure your business stays ahead of digital disruption

Is this for you?

This program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models, and adapt these in light of current disruptive technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries, or any member of a senior leadership team looking to stay abreast of how the global business environment is changing.

Course curriculum

The design of this online program is guided by MIT faculty who will share their experience and in-depth subject knowledge with you, over the course of six weeks.

  • Orientation module Welcome to your Online Campus
  • Module 1 Introducing digital transformation
  • Module 2 Artificial intelligence
  • Module 3 Platforms in a digital economy
  • Module 4 The platform revolution
  • Module 5 Harnessing the crowd
  • Module 6 Limits to decentralization

Drive digital change in your business

This MIT Sloan online program is delivered in collaboration with online education provider, GetSmarter. Learn from industry thought leaders as you identify the potential of transformative technology for business strategies in this online short course from MIT Sloan Executive Education. 



Your Faculty Directors

The design of this online program is guided by MIT Sloan faculty who will share their experience and in-depth subject knowledge with you throughout the course.

 
Erik Brynjolfsson

ERIK BRYNJOLFSSON

Professor, MIT Sloan School of Management Director, MIT Initiative on the Digital Economy

Andrew McAfee

ANDREW McAFEE

Co-Director, MIT Initiative on the Digital Economy

Earn a certificate of completion from MIT Sloan

Learn how digital transformation can improve business strategies and earn an official certificate of completion from the MIT Sloan School of Management.

This program also counts towards an MIT Sloan Executive Certificate, which you can earn by completing four programs; three from your chosen certificate track and one completed in person.

Your certificate will be issued in your legal name and sent to you upon successful completion of the program, as per stipulated requirements.

REGISTER NOW

When do I start?

Our next available short course starts 12 February 2020.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help

  • WHAT ARE MY PAYMENT OPTIONS?

    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.

  • WILL I HAVE THE TIME?

    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

  • CAN MY EMPLOYER ASSIST WITH PAYMENT?

    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.

  • WHAT IS THE ONLINE CAMPUS?

    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.