Digital Business Strategy: Harnessing Our Digital Future

Course starts 27 November 2019

Course information

Registration Closes:
19 November 2019
Course Starts:
27 November 2019
6 weeks, excluding orientation
5 - 8 hours/week of self-paced learning, entirely online
USD $2,800
Payment Options
MIT Sloan School of Management
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90% of surveyed managers and executives believe their industries will be affected by changes in digital trends, but more than half admit their organizations aren’t prepared for the change.*

Digital change is no longer a choice but now an imperative for businesses aiming for sustainable impact. It does, however, present an opportunity to keep your company one step ahead of the disruption through a future-focused strategy that addresses the importance of digital integration.

This MIT Sloan Digital Business Strategy online short course will expose you to leading concepts from the book Machine, Platform, Crowd: Harnessing Our Digital Future written by esteemed MIT faculty and New York Times best selling authors Erik Brynjolfsson and Andrew McAfee, as well as their research and teaching. The program explores the potential of integrating transformative technology with a new or existing business model.

*MIT Sloan Management Review, Summer 2016

Download course prospectus

What will set you apart

Earn a certificate of completion from MIT Sloan in this online program and be empowered to:

  • Explore the ways in which the strategies for new or existing businesses can be improved with transformative technologies like artificial intelligence (AI)
  • Understand the need to rebalance the three key relationships: human minds and machines; physical products and digital platforms; and the core and the crowd
  • Identify transformative principles that have worked for real-world companies as you explore ways to implement them in your own context
  • Develop a review of how transformational technologies could fit into a business of your choice

Course curriculum

Be guided by the knowledge of industry authorities Erik Brynjolfsson and Andrew McAfee as you follow your learning path through the weekly modules of this online course:

  • Orientation module Welcome to your Online Campus
  • Module 1: Introducing Digital Transformation
  • Module 2: Artificial Intelligence
  • Module 3:  Platforms in a Digital Economy
  • Module 4:  The Platform Revolution
  • Module 5:  Harnessing the Crowd
  • Module 6:  Limits to Decentralization

Drive digital change in your business

This MIT Sloan online program is delivered in collaboration with online education provider, GetSmarter. Learn from industry thought leaders as you identify the potential of transformative technology for business strategies in this online short course from MIT Sloan Executive Education. 

Your Faculty Directors

The design of this online program is guided by MIT Sloan faculty who will share their experience and in-depth subject knowledge with you throughout the course.

Erik Brynjolfsson


Professor, MIT Sloan School of Management Director, MIT Initiative on the Digital Economy

Andrew McAfee


Co-Director, MIT Initiative on the Digital Economy

Earn a certificate of completion from MIT Sloan

Get recognized for your knowledge when you earn an official certificate of completion from the MIT Sloan School of Management, one of the world's leading business schools, and use it as proof that you've got what it takes to set yourself apart.

This program also counts towards an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in-person. Find full details here.

Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.


When do I start?

Our next available short course starts 27 November 2019.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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