As the amount of data in the world grows exponentially, the demand for executives with the skills and knowledge to lead a data-driven organization increases.1
This program aims to teach managers and executives the strategic, technical, and managerial skills necessary to integrate data analytics into an organization.
Drawing on case studies from the sports industry, which has led the way in performance analytics, you will learn how to use data in your organization for improved decision making, goal setting, identification of challenges, selection of appropriate technologies, structuring of teams, communication, and evaluation of the efficacy of an analytics strategy.
Guided by MIT faculty and industry thought leaders, this program helps you navigate the process of data transformation in your business or organization, from concept to implementation.
Download course prospectus
1 Forbes (May, 2018).
What will set you apart
Earn a certificate of completion from the MIT Sloan School of Management in this online program and be empowered to:
Determine how applied analytics is used for strategic decision making
Investigate how to use the Analytics Management Framework to create your data analytics strategy in line with your organizational goals
Reflect on which methods, technologies, and team structures might be most effective in your data analytics system
Create a plan to communicate actionable data insights to key stakeholders
Transform your organizational structure and culture to become more data-driven
Embrace the process of data-driven transformation as you follow your learning path through the weekly modules of this online program:
- Orientation module Welcome to your Online Campus
- Module 1: From Data to Decision Making
- Module 2: Aligning Analytics With Your Strategic Goals
- Module 3: Designing Your Analytics System
- Module 4: Translating Your Analytics Insights Into Action
- Module 5: Humans and Machines in Partnership: Making Your Decisions With Analytics
- Module 6: Towards a Data-driven Culture
Explore the business application of data analytics
This MIT Sloan School of Management online program is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you develop a strategic plan for data integration in your organization.
Your Faculty Director
The design of this online course is guided by MIT Sloan faculty and industry experts who will share their experience and in-depth subject knowledge with you throughout the course.
Senior Lecturer, Managerial Communication
Ben Shields is a senior lecturer at the MIT Sloan School of Management. He studies technological change through the lens of sports. His current research explores how people and organizations use data analytics to inform strategy and decision making. At MIT Sloan he teaches courses on sports management and analytics, leadership communication, and social media. He is the author or co-author of three books, The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006), and Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016). He is the co-host of ‘Counterpoints’, the sports analytics podcast from the MIT Sloan Management Review. He is the faculty director of the Formula 1 Extreme Innovation Series with MIT Sloan Executive Education. Prior to MIT, he was the director of Social Media at ESPN. He holds a PhD in Media, Technology, and Society from Northwestern University, where he wrote his doctoral dissertation on fantasy sports.
Earn a certificate of completion from MIT Sloan
Get recognized for your knowledge when you earn a certificate of completion from MIT Sloan — and use it to set yourself apart as you work towards transforming your organizational culture.
Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the course, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.REGISTER NOW
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WHAT ARE MY PAYMENT OPTIONS?
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.
WILL I HAVE THE TIME?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
CAN MY EMPLOYER ASSIST WITH PAYMENT?
By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.
Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.
WHAT IS THE ONLINE CAMPUS?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.