Management Analytics: Decision-Making Lessons from the Sports Industry

Course starts 14 October 2020

Course information

Registration Closes:
6 October 2020
Course Starts:
14 October 2020
6 weeks, excluding orientation
6–8 hours per week, self-paced learning online
USD $2,800
Payment Options
MIT Sloan School of Management


As the amount of data in the world grows, so does the demand for skilled executives who are equipped with the knowledge to lead a data-driven organization. This program aims to teach managers and executives the strategic, technical, and managerial skills to integrate data analytics into an organization.

Drawing on case studies from the sports industry, which has led the way in performance analytics, you’ll learn how to use data in your organization for improved decision making, goal setting, selection of appropriate technologies, structuring of teams, and communication.

Guided by MIT faculty and industry thought leaders, this program helps you navigate the process of data transformation in your business or organization, from concept to implementation.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • A framework that offers a step-by-step plan for integrating data analytics into your organization

  • Key management and leadership skills to effectively execute data-driven strategies that align with your business objectives

  • Insights from the sports industry on how data can be used at an organizational level to improve strategic decision-making

Is this course for you?

This MIT Sloan course aims to guide you to lead a data-driven transformation in your company. With an emphasis on process, management, and innovation, this program is designed to help business owners, leaders, and aspiring analysts understand the core elements of data analytics from a business perspective and harness it to gain a competitive edge. No technical experience is required.

Course curriculum

Develop the skills needed to lead a data-driven organization as you work through the weekly modules of this course.

  • Orientation module Welcome to your Online Campus
  • Module 1 From data to decision making
  • Module 2 Aligning analytics with your strategic goals
  • Module 3 Designing your analytics system
  • Module 4 Translating your analytics insights into action
  • Module 5 Humans and machines in partnership: Making your decisions with analytics
  • Module 6 Towards a data-driven culture

Explore the business application of data analytics

This MIT Sloan School of Management online program is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you develop a strategic plan for data integration in your organization. 

Your Faculty Director

The design of this online program is guided by MIT Sloan faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the course.

Ben Shields

Ben Shields

Senior Lecturer, Managerial Communication

Ben Shields is a senior lecturer at the MIT Sloan School of Management. He studies technological change through the lens of sports. His current research explores how people and organizations use data analytics to inform strategy and decision making. At MIT Sloan he teaches courses on sports management and analytics, leadership communication, and social media. He is the author or co-author of three books, The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006), and Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016). He is the co-host of ‘Counterpoints’, the sports analytics podcast from the MIT Sloan Management Review. He is the faculty director of the Formula 1 Extreme Innovation Series with MIT Sloan Executive Education. Prior to MIT, he was the director of Social Media at ESPN. He holds a PhD in Media, Technology, and Society from Northwestern University, where he wrote his doctoral dissertation on fantasy sports.

Earn a certificate of completion from MIT Sloan

Learn how to make data-driven decisions using analytics and earn an official certificate of completion from the MIT Sloan School of Management.

This program also counts towards an MIT Sloan Executive Certificate, which you can earn by completing four programs; three from your chosen certificate track and one completed in-person.

Your certificate will be issued in your legal name and sent to you upon successful completion of the program, as per the stipulated requirements.


When do I start?

Our next available short course starts 14 October 2020.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

* Required fields

* Please enter a first name
* Please enter a last name
* Please enter a valid email

Yes, I want to receive additional information about Management Analytics: Decision-Making Lessons from the Sports Industry. Please contact me:

* Please select a value
* Please select a value

By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt out of receiving communications at any time.

Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.