Pricing: Using Data to Improve Pricing Performance

Course starts 4 March 2020

Course information

Registration Closes:
25 February 2020
Course Starts:
4 March 2020
6 weeks, excluding orientation
6–8 hours per week, entirely online
USD $2,800
Payment Options
MIT Sloan School of Management


The ability to approach pricing strategically and adapt to changes in the market is a timeless skill that can positively impact your organization’s performance.

This online short course will provide you with the critical-thinking expertise necessary to decide on an effective pricing plan.

Over six weeks, you’ll develop techniques and guidelines applicable to a variety of products and services, across a range of industries. You’ll also learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis to inform your pricing strategy.

Gain the skills needed to drive profits in your organization while focusing on providing real economic value to your customers.

Download course prospectus

What will set you apart

Earn a certificate of completion from the MIT Sloan School of Management in this online program and be equipped to:

  • Develop an analytical toolkit for successful product pricing based on an understanding of price elasticity, survey techniques, and the limitations of historical data

  • Assign economic value to a product or service according to market demand, with tools for measuring customer perception and reaction to price

  • Apply strategic insights to consumer market segmentation and product variation to successfully charge different prices to different customers

  • Engage with a robust decision-making framework for pricing on a range of products, accounting for multiple complex variables that interact in the contemporary environment 

Course curriculum

Establish a focused and comprehensive perspective on pricing as you follow your learning path through the weekly modules of this online program:

  • Orientation module Welcome to your Online Campus
  • Module 1 Value Based Pricing: Determining Prices Based on Economic Value to the Customer
  • Module 2 Survey Design: Measuring Customer Perception of Product Value
  • Module 3 The Role of Price Elasticity in Improving Pricing
  • Module 4 Analyzing the Right Data to Drive Better Pricing Decisions
  • Module 5 Implications of Customer Segmentation and Product Differentiation for Pricing
  • Module 6 Creating a Pricing Strategy: Consolidating Various Pricing Techniques

Effectively price new or existing products

This MIT Sloan online short course is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you explore how to improve the value offered to customers through better pricing.

Your Faculty Director

MIT Sloan faculty and industry experts will share their experience and in-depth subject knowledge with you throughout the course.



Sloan Distinguished Professor of Management and
Professor of Marketing, MIT Sloan

Tucker is chair of the MIT Sloan PhD Program. She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for Emerging Marketing Scholar and Mentor, the Paul E. Green Award for contributions to the practice of marketing research and a Garfield Award for her work on electronic medical records. Tucker is associate editor at Management Science and holds a PhD in economics from Stanford University, and a BA from the University of Oxford.

Earn a certificate of completion from MIT Sloan

Set yourself apart and get recognized for your knowledge when you earn an official certificate of completion from the MIT Sloan School of Management, one of the world's leading business schools.

This program also counts towards an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in-person. Find full details here.

Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.


When do I start?

Our next available short course starts 4 March 2020.

Get More Information

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Still have a question? These may help


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.