Pricing: Using Data to Improve Pricing Performance

Course currently in presentation. (Still accepting late registrations)

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Course information

Registration Closes:
20 October 2020
Course Starts:
28 October 2020
6 weeks, excluding orientation
6–8 hours per week, self-paced learning online
USD $2,800
Payment Options
MIT Sloan School of Management


An effective pricing strategy offers your organization a key advantage over your competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.

The Pricing: Using Data to Improve Pricing Performance online short course from MIT Sloan School of Management equips you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. In the course, you’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing, and develop techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries, enabling you to have a measurable impact on your organization.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • An analytical toolkit to develop a successful pricing strategy, with insight into the opportunities and limitations of data, to help you reinvent your approach to pricing

  • The understanding to assign economic value to a product or service based on customer demand, equipping you to improve financial performance in your business

  • Decision-making skills for pricing products across a range of industries, teaching you to account for multiple variables in a complex pricing market

Is this course for you?

Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.

Course curriculum

Develop an analytical toolkit for pricing products and services successfully as you work through the weekly modules of this online short course.

  • Orientation module Welcome to your Online Campus
  • Module 1 Value based pricing: determining prices based on economic value to the customer
  • Module 2 Survey design: measuring customer perception of product value
  • Module 3 The role of price elasticity in improving pricing
  • Module 4 Analyzing the right data to drive better pricing decisions
  • Module 5 Implications of customer segmentation and product differentiation for pricing
  • Module 6 Creating a pricing strategy: consolidating various pricing techniques

Effectively price new or existing products

The design of this online short course is guided by MIT Sloan faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the program.

Your Faculty Director

MIT Sloan faculty and industry experts will share their experience and in-depth subject knowledge with you throughout the course.



Sloan Distinguished Professor of Management and
Professor of Marketing, MIT Sloan

Tucker is chair of the MIT Sloan PhD Program. She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for Emerging Marketing Scholar and Mentor, the Paul E. Green Award for contributions to the practice of marketing research and a Garfield Award for her work on electronic medical records. Tucker is associate editor at Management Science and holds a PhD in economics from Stanford University, and a BA from the University of Oxford.

Earn a certificate of completion from MIT Sloan

Assign economic value to a product or service according to market demand and earn an official certificate of completion from MIT Sloan School of Management.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements


When do I start?

Course currently in presentation. (Still accepting late registrations)

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Still have a question? These may help


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.