Organizations operate within the context of their market environment – their competitors, suppliers, and customers – but also within a broader nonmarket environment that includes social, political and regulatory forces.
This program will offer business leaders an evolved perspective of nonmarket factors that affect business. It provides strategies, language, frameworks and tools to analyze and respond to these factors for a competitive advantage.
Guided by industry expert Professor David Bach, you’ll gain the skills, knowledge and tools to drive strategies that anticipate and plan for change and disruption.
You’ll also gain the opportunity to engage with a diverse and international group of participants, and grow your global network online.Download course prospectus
What will set you apart
Earn a certificate of participation from the Yale School of Management Executive Education in this online program and be empowered to:
Navigate a changing global business context to effectively analyze and anticipate the effect of market and nonmarket factors on business success
Incorporate your new understanding of nonmarket forces into your strategic decision making
Develop strategies to discover opportunities and mitigate risk by understanding how regulation and disruptive innovation affects your business
Assess and improve engagement with key stakeholders within your organization, and consider how differing global contexts influence these interactions
Explore how leaders can make better business decisions considering today’s human rights, values, cultural, and ethical considerations
Explore how social, political and regulatory challenges affect business decisions, and develop responsive strategic frameworks, as you follow your learning path through the weekly modules of this online program:
- Orientation Module Welcome to your Online Campus
- Module 1 Compete beyond the market
- Module 2 Analyze nonmarket challenges for strategic advantage
- Module 3 Navigate the politics of disruptive innovation
- Module 4 Nationalism in international business
- Module 5 Lobbying and framing in a global context
- Module 6 Stakeholder engagement and global governance
- Module 7 Explore ethics, values, and business decisions
- Module 8 Doing well by doing good
A powerful collaboration
This Yale School of Management Executive Education online program is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you gain strategic insight into nonmarket factors and their effect on business.
Your Program Convener
The design of this online program is guided by industry expert and Yale School of Management faculty member Professor David Bach, who will share his experience and in-depth subject knowledge with you throughout the program.
Professor David Bach
Deputy Dean for Executive Programs, Yale School of Management
Bach received his PhD and MA in Political Science from the University of California, Berkeley, and holds a BA magna cum laude in Political Science and International Studies from Yale University. An expert in political economy, his research and teaching focuses on business-government relations, nonmarket strategy, and global market regulation. Bach’s course “The End of Globalization?” received the 2018 Ideas Worth Teaching Award from the Aspen Institute.
As a member of Yale SOM’s senior leadership team, Bach directs the school’s Executive MBA and non-degree executive education, including the school’s innovative online programs. A winner of multiple teaching awards, Bach was named one of the top business school professors under 40 by Poets and Quants, and has given three GMAC keynote addresses on innovation in management education.
Earn a certificate of participation from the Yale School of Management Executive Education
Get recognized for your knowledge when you earn an official certificate of participation from the Yale School of Management Executive Education. Use it to set yourself apart as a skilled professional with the knowledge and tools to craft a business strategy that accounts for topical, global issues and considers the effect of nonmarket factors on business.
Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.REGISTER NOW
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WHAT ARE MY PAYMENT OPTIONS?
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.
WILL I HAVE THE TIME?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
CAN MY EMPLOYER ASSIST WITH PAYMENT?
By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.
Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.
WHAT IS THE ONLINE CAMPUS?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.