Strategic Business Management online short course

Course starts 2 November 2020

Course information

Registration Closes:
27 October 2020
Course Starts:
2 November 2020
10 weeks, excluding orientation.
7–10 hours per week, self-paced learning online.
ZAR R15,500
Payment Options
University of Cape Town (UCT)


South Africa’s current economic climate is characterised by change and competition. This environment has created the need for managers with solid theoretical knowledge and practical skills in business management. In order to succeed, organisations need to remain competitive, adaptable, and resilient through accurate planning, implementation and forward-thinking strategies. 

The Strategic Business Management online short course from the University of Cape Town (UCT) aims to equip you with these critical business skills, enabling you to thrive in an increasingly competitive business world. You’ll apply innovative and analytical thinking to various market analyses, such as a SWOT analysis, STEEPLE analysis, Porter’s five-force model and the SELECT framework. In applying strategic management processes to a hypothetical business environment, you’ll walk away with a business strategy, ready for implementation, that is aligned to your long-term organisational objectives.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • The tools to develop both a business strategy plan and an implementation plan
  • The skills to conduct various analyses and understand the external macro-environmental factors
  • The ability to define the microeconomic factors that will affect your business management success
  • Knowledge of your competitive business advantages, that you can continue to develop and maximise

Is this course for you?

This course is designed for professionals aiming to pursue a career in business management. Aspiring business managers will become empowered to move to the next tier of management with theoretical and practical business skills from this online short course.

Existing managers will benefit by advancing and updating their skill set – better equipping them to navigate the contemporary South African business environment. It’s also relevant to organisation stakeholders who need the skills to enable greater strategic direction within their business.

Course curriculum

Create a forward-thinking business strategy as you work through the weekly modules of this online short course.

  • Orientation module Welcome to your Online Campus
  • Module 1 Introduction to strategic management
  • Module 2 Theory and evolution of strategic management
  • Module 3 Organisational goals and values
  • Module 4 Environmental Analysis
  • Module 5 Internal and SWOT analyses
  • Module 6 Sustainable Competitive Advantage
  • Module 7 Formulation of a forward-thinking strategy
  • Module 8 Strategy implementation
  • Module 9 Evaluation and control
  • Module 10 Strategic alignment and ensuring sustainability

Earn a certificate from the University of Cape Town (UCT)

Gain core industry skills for strategic business management and earn an official certificate of completion from the University of Cape Town.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 2 November 2020.

Get More Information

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.