Brand Management online short course

Course starts 2 March 2020

Course information

Registration Closes:
25 February 2020
Course Starts:
2 March 2020
8 weeks online
7-10 hours per week
ZAR R12,900
Payment Options
University of Cape Town (UCT)
Request a call


Effective brand management strategies are invaluable to a business’s success, having a direct impact on growth and profitability.

Professionals following brand management career paths are responsible for the perceptions customers hold about their brand. They develop brand management strategies to create favourable sentiments around their products and organisations.

This strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the brand strategies you need to boost your brand management career.

Download course prospectus

What will set you apart

After the eight weeks of this brand management course, you’ll walk away with the confidence to:

  • Implement various frameworks available for building brand equity and value
  • Assess the alignment of a brand to its strategic outlook
  • Craft effective brand management strategies, appropriate for any given sector
  • Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

Course curriculum

This online brand management course from UCT is designed to help you have the most impact on the projects you lead with up-to-date industry skills, allowing you to excel in your brand management career. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time. 

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: The fundamentals of branding and personal branding
  • Course Module 2: Introducing brand equity and value
  • Course Module 3: Managing a brand
  • Course Module 4: Positioning and differentiation
  • Course Module 5: Brand contact planning and management
  • Course Module 6: Supporting brands through market communication
  • Course Module 7: Brand reputation
  • Course Module 8: Brand growth strategies

Earn a certificate from the University of Cape Town (UCT)

On completion of this brand management course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 2 March 2020.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

Implementing a screen reader to process this form? Please email us on admissions@getsmarter.com for further assistance.

* Required fields

* Please enter a first name
* Please enter a last name
* Please enter a valid email

Yes, I want to receive additional information about Brand Management online short course. Please contact me:

* Please select a value
* Please select a value

By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt out of receiving communications at any time.

Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

  • rise to the top