Effective brand management strategies are invaluable to a business’s success, having a direct impact on growth and profitability.
Professionals following brand management career paths are responsible for the perceptions customers hold about their brand. They develop brand management strategies to create favourable sentiments around their products and organisations.
This strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the brand strategies you need to boost your brand management career.
After the eight weeks of this brand management course, you’ll walk away with the confidence to:
Implement various frameworks available for building brand equity and value
Assess the alignment of a brand to its strategic outlook
Craft effective brand management strategies, appropriate for any given sector
Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand
This online brand management course from UCT is designed to help you have the most impact on the projects you lead with up-to-date industry skills, allowing you to excel in your brand management career. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.
Orientation Module: Welcome to your Online Campus
Course Module 1: The fundamentals of branding and personal branding
Course Module 2: Introducing brand equity and value
Course Module 3: Managing a brand
Course Module 4: Positioning and differentiation
Course Module 5: Brand contact planning and management
Course Module 6: Supporting brands through market communication
Course Module 7: Brand reputation
Course Module 8: Brand growth strategies
Earn a certificate from the University of Cape Town (UCT)
On completion of this brand management course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market. Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Online Course Developer and Facilitator
When do I start?
Our next available short course starts 2 March 2020.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.