UNIVERSITY OF CAPE TOWN (UCT)

Brand Management online short course

Course starts 30 October 2017

Course information

Registration Closes:
24 October 2017
Course Starts:
30 October 2017
Length:
8 weeks online
Effort:
7-10 hours per week
Price:
ZAR R12,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
24 October 2017
Course Starts:
30 October 2017
Length:
8 weeks online
Effort:
7-10 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

The way you position your brand identity has a direct impact on your business’s growth and profitability.

In 8 weeks, this strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the brand marketing toolkit you need to compile a future growth brand strategy and ensure sustained success.

Download course prospectus

What will set you apart

You’ll walk away with the confidence to:

  • Implement various frameworks available for building brand equity and value today
  • Assess the alignment of a brand to its strategic outlook
  • Craft strategies for any given brand, across any sector
  • Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

Course curriculum

This online short course in brand management is designed to help you have the most impact on the projects you lead with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time. 

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: The fundamentals of branding and personal branding
  • Course Module 2: Introducing brand equity and value
  • Course Module 3: Managing a brand
  • Course Module 4: Positioning and differentiation
  • Course Module 5: Brand contact planning and management
  • Course Module 6: Supporting brands through market communication
  • Course Module 7: Brand reputation
  • Course Module 8: Brand growth strategies

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts 30 October 2017.

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