UNIVERSITY OF CAPE TOWN (UCT)

Brand Management online short course

Course starts 26 February 2018
download course prospectusREGISTER NOW

Too soon for you? Register now for the next presentation that starts on 25 June 2018

Course information

Registration Closes:
20 February 2018
Course Starts:
26 February 2018
Length:
8 weeks online
Effort:
7-10 hours per week
Price:
ZAR R12,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
20 February 2018
Course Starts:
26 February 2018
Length:
8 weeks online
Effort:
7-10 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

Effective brand management strategies are invaluable to a business’s success, having a direct impact on growth and profitability.

Professionals following brand management career paths are responsible for the perceptions customers hold about their brand. They develop brand management strategies to create favourable sentiments around their products and organisations.

This strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the brand strategies you need to boost your brand management career.

Download course prospectus

What will set you apart

After the eight weeks of this brand management course, you’ll walk away with the confidence to:

  • Implement various frameworks available for building brand equity and value
  • Assess the alignment of a brand to its strategic outlook
  • Craft effective brand management strategies, appropriate for any given sector
  • Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

Course curriculum

This online brand management course from UCT is designed to help you have the most impact on the projects you lead with up-to-date industry skills, allowing you to excel in your brand management career. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time. 

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: The fundamentals of branding and personal branding
  • Course Module 2: Introducing brand equity and value
  • Course Module 3: Managing a brand
  • Course Module 4: Positioning and differentiation
  • Course Module 5: Brand contact planning and management
  • Course Module 6: Supporting brands through market communication
  • Course Module 7: Brand reputation
  • Course Module 8: Brand growth strategies

Earn a certificate from the University of Cape Town (UCT)

On completion of this brand management course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.

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Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts 26 February 2018.
Too soon for you? Register now for the next presentation that starts on 25 June 2018

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