Brand Management online short course

Course starts 5 October 2020

Course information

Registration Closes:
29 September 2020
Course Starts:
5 October 2020
8 weeks, excluding orientation.
7–10 hours per week, self-paced learning online.
ZAR R12,900
Payment Options
University of Cape Town (UCT)


Effective brand management strategies are invaluable to a business’s success, having a direct impact on its long-term growth and profitability.1

Professionals following brand management career paths are responsible for the perceptions customers hold about their brand. They develop brand management strategies to create favourable sentiments around their products and organisations.

This strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the strategies you need to boost your brand management career, in a landscape defined by digital and social media.

1 Ignyte Branding (Apr, 2019).

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • The ability to construct and maintain your brand, weave a brand story, and integrate brand identity into all aspects of your business
  • Exclusive insights into what it takes to build influence and equity in a competitive emerging economy from some of South Africa’s most recognisable brands
  • A brand strategy directly relevant to your industry
  • A certificate from Africa’s leading university2 as proof of your competencies 

2 QS Top Universities (Dec, 2019).

Is this course for you? 

This course is aimed at brand managers, marketing professionals, or anyone who has experience, or an interest, in communicating a brand to customers and relevant stakeholders. Whether you are pursuing a new role or looking to validate and build on your existing skill set, you’ll benefit from this course by looking at how to build and maintain a brand’s reputation, tell its story, and cohesively integrate a brand strategy into your business. 

Course curriculum

Learn to effectively manage your company’s brand as you work through the weekly modules of this online short course.

  • Orientation Module Welcome to your Online Campus
  • Module 1 The fundamentals of branding and personal branding
  • Module 2 Introducing brand equity and value
  • Module 3 Managing a brand's identity
  • Module 4 Positioning and differentiating a brand
  • Module 5 Brand contact planning and management
  • Module 6 Supporting brands through marketing communication
  • Module 7 Brand reputation
  • Module 8 Brand growth strategies

Earn a certificate from the University of Cape Town (UCT)

Develop the skills to integrate brand management into your business and earn an official certificate of completion from the University of Cape Town. 

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 5 October 2020.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.