Business Research and Analysis online short course


Course starts 18 June 2018

Course information

Registration Closes:
12 June 2018
Course Starts:
18 June 2018
8 weeks online
7 - 10 hours per week
ZAR R13,900Options Available
University of Cape Town (UCT)


The ability to manage and make business sense of the abundance of information in today’s commercial environment has become a prerequisite for organisations and businesses.

In 8 weeks this business analyst course will teach you how to use research to make better decisions, fulfill business goals and objectives, and keep your business at the forefront of its industry.

This short course is especially beneficial if you’re an aspiring manager, researcher, or business analyst who wants to gain the necessary skills; a researcher or analyst who wants to refresh their skill set; or a business owner, manager, or executive involved in problem-solving and decision-making.

Download course prospectus

What will set you apart

This short course will equip you with the skills to:

  • Determine whether to enter into a particular business sector; to refine a business idea; to solve problems; or to enable a competitive advantage, using data as your strategic decision-making tool
  • Apply qualitative methods for analysing, interpreting and evaluating textual data using thematic analysis
  • Investigate a method for preparing and analysing quantitative data
  • Present a research report using quantitative and qualitative findings

Course curriculum

This online short course in business research and analytics is designed to help you use data to make powerful business decisions. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Fundamentals of business research and analysis
  • Course Module 2: Research principles and approaches
  • Course Module 3: Business research design and methods
  • Course Module 4: Measurement scales, sampling and variables
  • Course Module 5: Data collection techniques
  • Course Module 6: Qualitative data analysis, interpretation and evaluation
  • Course Module 7: Quantitative data analysis, interpretation and evaluation
  • Course Module 8: Documenting and presenting research findings

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.


When do I start?

Our next available short course starts 18 June 2018.

Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.


    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.


    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.


    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?


    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.


    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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