Copywriting for Online Marketing online short course

Course starts 25 March 2021

Course information

Registration Closes:
19 March 2021
Course Starts:
25 March 2021
6 weeks, excluding orientation.
7 hours per week, self-paced learning online.
ZAR R12,500
Payment Options
University of Cape Town (UCT)


The success of an organisation’s online marketing material can be significantly enhanced by the work of a skilled copywriter. It’s the copywriter’s job to create persuasive, engaging content that captures an audience and inspires them to take action, and the University of Cape Town (UCT) Copywriting for Online Marketing online short course is designed to prepare you for this task. 

Guided by an industry expert, you’ll learn to apply copywriting best practices and techniques, write compelling copy, headlines and calls-to-action for various online platforms, and develop a content marketing plan. You’ll also discover more about how copy can be changed to enhance search engine optimisation and how to price copywriting work.

Equipped with the tools to tackle writing in the dynamic digital landscape, you’ll have the foundation to become an invaluable asset to any company that needs to distinguish their brand or business online.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • The ability to create engaging copy that inspires your target audience to take action
  • The skills to write marketing copy for different digital platforms and social media
  • The expertise to enhance google search rankings, generate more leads, and increase conversions
  • Validation of your copywriting ability, with an official certificate from Africa’s leading university1

1QS Top Universities (2019).

Is this course for you?

This course is suitable for aspiring copywriters looking to gain practical and up-to-date skills to move into a new role. It will also benefit existing copywriters who want to refresh their knowledge and stay abreast of the skills needed in a constantly evolving industry.

The content is also relevant to business owners or entrepreneurs looking to improve the effectiveness of their online marketing material.

Course curriculum

Learn to use effective content marketing to sell the need for a product or service as you work through the weekly modules of this online short course.

  • Orientation Module Welcome to your Online Campus
  • Module 1 Introduction to online copywriting
  • Module 2 Online copywriting best practices and techniques
  • Module 3 Headlines, calls to action and persuasive copy
  • Module 4 Copy for social media and content marketing
  • Module 5 Copywriting for search engine optimisation (SEO)
  • Module 6 Pricing strategies and quoting clients

Earn a certificate from the University of Cape Town (UCT)

Develop your copywriting skills and earn an official certificate of completion from the University of Cape Town. 

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 25 March 2021.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.