UNIVERSITY OF CAPE TOWN (UCT)

Copywriting for Online Marketing online short course

Course starts 5 October 2017

Course information

Registration Closes:
29 September 2017
Course Starts:
5 October 2017
Length:
6 weeks online
Effort:
7 hours per week
Price:
ZAR R11,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
29 September 2017
Course Starts:
5 October 2017
Length:
6 weeks online
Effort:
7 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

Think you could find the words to sell your product to a potential customer?

What if you only had 59 seconds?

As a copywriter, you have less than a minute to grab the attention of the average internet user. * Using the most relevant marketing techniques across different online platforms will help you communicate effectively to your audience. The UCT Copywriting for Online Marketing online short course provides you with tools to tackle writing in an ever-changing digital landscape.

Source

Download course prospectus

What will set you apart

Become recognised as an expert copywriter with this online short course:

  • Gain confidence as a copywriter to attract interest from readers through succinct and powerful headlines
  • Optimise your writing to skyrocket SEO, generate leads and escalate conversions
  • Use content marketing skills to sell the need for your product, and then provide the solution 
  • As a copywriter, turn redundant information into valuable take-aways for your reader
IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

Course curriculum

With a UCT online short course, you’ll gain the skills needed to make you a copywriter whose work not only communicates the most important features of any product or service, but also adds value to the reader’s life. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to online copywriting
  • Course Module 2: Online copywriting best practices and techniques
  • Course Module 3: Headlines, calls to action and persuasive copy
  • Course Module 4: Mobile and cloud computing
  • Course Module 5: Copywriting for search engine optimisation (SEO)
  • Course Module 6: Content strategies and quoting clients

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 5 October 2017.

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