Copywriting for Online Marketing online short course


Course information

Download the Course Prospectus to find out more.
6 weeks online
7 hours per week
ZAR R12,500 *Payment Options
University of Cape Town (UCT)
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* Please note that our online course prices are subject to an increase from 1 April 2018.


Think you could find the words to sell your product to a potential customer?

What if you only had 59 seconds?

As a copywriter, you have less than a minute to grab the attention of the average internet user. * Using the most relevant marketing techniques across different online platforms will help you communicate effectively to your audience. The UCT Copywriting for Online Marketing online short course provides you with tools to tackle writing in an ever-changing digital landscape.


Download course prospectus

What will set you apart

Become recognised as an expert copywriter with this online short course:

  • Gain confidence as a copywriter to attract interest from readers through succinct and powerful headlines
  • Optimise your writing to skyrocket SEO, generate leads and escalate conversions
  • Use content marketing skills to sell the need for your product, and then provide the solution 
  • As a copywriter, turn redundant information into valuable take-aways for your reader
IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

Course curriculum

With a UCT online short course, you’ll gain the skills needed to make you a copywriter whose work not only communicates the most important features of any product or service, but also adds value to the reader’s life. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to online copywriting
  • Course Module 2: Online copywriting best practices and techniques
  • Course Module 3: Headlines, calls to action and persuasive copy
  • Course Module 4: Mobile and cloud computing
  • Course Module 5: Copywriting for search engine optimisation (SEO)
  • Course Module 6: Content strategies and quoting clients

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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