UNIVERSITY OF CAPE TOWN

Digital Marketing online short course

Starts on 30 January 2017
REGISTER NOW

Too soon for you? Register now for the next presentation that starts on 6 March 2017

Course information

Length:
10 weeks online
Effort:
7 - 10 hours per week
Price:
R12,900 | Options available
University:
University of Cape Town
Language:
English

Course Information

Length:
10 weeks online
Effort:
7 - 10 hours per week
Price:
R12,900 | Options available
University:
University of Cape Town
Language:
English

Introduction

Maintaining a healthy brand image in the digital space is not just a nicety - it’s a necessity.

And informed, holistic strategy is at the heart of effective digital marketing efforts.

This digital marketing course from UCT will teach you how to exercise your strategic muscles and apply that type of thinking to your business or brand.

If you want to market your business online, understand digital marketing best practices, or simply formalise your existing digital marketing experience, this short course will be a strong value-add to your CV.

Download the course prospectus

What will set you apart

This digital marketing course will give you the opportunity to:

  • Have a direct impact on brand awareness, website traffic, brand advocacy, conversion rates, and cross-channel customer engagement through the development of your own integrated and holistic digital marketing strategy 
  • Test drive everything you’ve learnt about digital marketing - from email marketing to social media, analytics and PR - by designing and building a Wordpress website for your business or brand
IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

Course curriculum

This digital marketing course is designed to help you have a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to Digital Marketing
  • Course Module 2: Website design and development
  • Course Module 3: Web analytics
  • Course Module 4: Search Engine Optimisation (SEO)
  • Course Module 5: Online copywriting
  • Course Module 6: Online advertising and PPC
  • Course Module 7: Social media and web PR
  • Course Module 8: Email marketing
  • Course Module 9: Mobile marketing
  • Course Module 10: Digital marketing strategy

Earn a certificate from the University of Cape Town

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

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Testimonial homepage1

“After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning environment added so much value and it was very manageable for me to complete, even with a toddler. The course provides relevant industry knowledge and each module has a practical component which can be applied to your business as you go along.”

— SHU-AIB BENJAMIN, DIGITAL MARKETING ONLINE SHORT COURSE

Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts on 30 January 2017.
Too soon for you? Register now for the next presentation that starts on 6 March 2017

Still have a question? These may help

WILL I HAVE THE TIME?

GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

WHAT ARE MY PAYMENT OPTIONS?

You have four payment options available to you, depending on the length of your course:

You can pay your tuition fees in full before the course starts.

You may opt for a two-part payment plan for courses shorter than 9 weeks. You’ll be able to pay your fees in two parts, spread over the duration of your course.

Three-part payment for courses 9 weeks or longer. You’ll be able to pay your fees in three parts, spread over the duration of your course.

A short term loan from FeverTree who will help you fund your studies immediately.

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.

CAN MY EMPLOYER ASSIST WITH PAYMENT?

By improving your skills and industry knowledge, you’ll be having an influence on the success of your organisation.

Why wouldn’t you ask your boss to help you fund your studies if its going to have an impact on the way you do business?

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how.

WHAT IS THE ONLINE CAMPUS?

The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you’ll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.

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