Maintaining a healthy brand image in the digital marketing, online marketing or internet marketing space is not a nicety - it’s a necessity.
This digital marketing course from UCT will teach you how to reach the right audience by mastering internet marketing skills related to targeting, personalisation, and crafting a cross-platform brand narrative.
If you or your brand are looking for the ultimate online marketing advantage you’ll need a holistic digital strategy that aligns internet marketing priorities with bottom line business goals.
Win the war for attention and be recognised as an online marketing expert in your field with this strong value-add to your CV.
This digital marketing course is designed to help you have a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.
Orientation Module Welcome to your Online Campus
Module 1 Introduction to Digital Marketing
Module 2 Website design and development
Module 3 Web analytics
Module 4 Search Engine Optimisation (SEO)
Module 5 Online copywriting
Module 6 Online advertising and PPC
Module 7 Social media and web PR
Module 8 Email marketing
Module 9 Mobile marketing
Module 10 Digital marketing strategy
Earn a certificate from the University of Cape Town (UCT)
On completion of this course you earn a certificate from a top-tier university* as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market. Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.
“After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning environment added so much value and it was very manageable for me to complete, even with a toddler. The course provides relevant industry knowledge and each module has a practical component which can be applied to your business as you go along.”
— SHU-AIB BENJAMIN, DIGITAL MARKETING ONLINE SHORT COURSE
Your teaching team
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
CARLA VAN STADEN
Digital Marketing Specialist
When do I start?
Our next available short course starts 2 September 2019.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.