An effective digital marketing strategy is key if you want to ensure that your brand remains visible and competitive in the modern market.
This University of Cape Town (UCT) Digital Marketing online short course will teach you how to reach the right audience by helping you to develop the online marketing skills you need to improve targeting and personalisation, and create a consistent cross-platform brand narrative.
You’ll learn to develop an integrated digital strategy that uses the right tools for the right purposes and aligns internet marketing priorities with bottom-line business goals.
Win the war for attention and secure verifiable proof of your new digital marketing capabilities with an official certificate from UCT.
Download course prospectus
What will set you apart
On completion of this course, you’ll walk away with:
- An understanding of the various elements and channels that make up a holistic digital marketing strategy
- Practical skills in web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing
- Knowledge that is transferable to a broad range of contexts and industries, across different career levels
Is this course for you?
This online short course is as appropriate for business owners looking to boost their brand’s online presence as it is for existing and aspiring marketing professionals. Those already working in a marketing role can use this opportunity to upgrade their skills to keep up with the times. For those just entering the field, they’ll benefit from the sound introduction to digital marketing that this course provides.
Students can enjoy a personalised online learning experience and access the right level of support for their needs – the student support team is available at all times to offer assistance where it’s required. There are no formal prerequisites for this course.
Learn how to contribute to the marketing success of your company as you work through the weekly modules of this online short course.
- Orientation Module Welcome to your Online Campus
- Module 1 Introduction to digital marketing
- Module 2 Website design and development
- Module 3 Web analytics
- Module 4 Search engine optimisation
- Module 5 Online copywriting
- Module 6 Online advertising and PPC
- Module 7 Social media and web PR
- Module 8 Email marketing
- Module 9 Mobile marketing
- Module 10 Digital marketing strategy
Earn a certificate from the University of Cape Town (UCT)
Learn about digital marketing and earn an official certificate of completion from the University of Cape Town.
Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.REGISTER NOW
“After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning environment added so much value and it was very manageable for me to complete, even with a toddler. The course provides relevant industry knowledge and each module has a practical component which can be applied to your business as you go along.”
Your teaching team
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
DR RAEESAH CHOHAN
Senior Lecturer of Marketing, UCT
Get More Information
Enter your information below to view the course prospectus from GetSmarter.
* Required fields
Still have a question? These may help
WHAT ARE MY PAYMENT OPTIONS?
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.
WILL I HAVE THE TIME?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
CAN MY EMPLOYER ASSIST WITH PAYMENT?
By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.
Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.
WHAT IS THE ONLINE CAMPUS?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.