UNIVERSITY OF CAPE TOWN (UCT)

Digital Marketing online short course

Course starts in 7 days (Still accepting late registrations)
download course prospectusREGISTER NOW

Too soon for you? Register now for the next presentation that starts on 6 November 2017

Course information

Registration Closes:
26 September 2017
Course Starts:
2 October 2017
Length:
10 weeks online
Effort:
7 - 10 hours per week
Price:
ZAR R12,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
26 September 2017
Course Starts:
2 October 2017
Length:
10 weeks online
Effort:
7 - 10 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

Maintaining a healthy brand image in the digital marketing, online marketing or internet marketing space is not a nicety - it’s a necessity.

This digital marketing course from UCT will teach you how to reach the right audience by mastering internet marketing skills related to targeting, personalisation, and crafting a cross-platform brand narrative.

If you or your brand are looking for the ultimate online marketing advantage you’ll need a holistic digital strategy that aligns internet marketing priorities with bottom line business goals.

Win the war for attention and be recognised as an online marketing expert in your field with this strong value-add to your CV.

View course trailerDownload course prospectus

What will set you apart

This online marketing course will give you the opportunity to learn digital marketing by giving you the opportunity to:

  • Master internet marketing campaigns and customer engagement through the development of your own digital marketing strategy
  • Have a direct impact on successful brand awareness, website marketing, brand advocacy and product conversion rates
  • Develop an effective online marketing plan to integrate seamlessly with your multichannel knowledge - from web design to email marketing, social media, analytics and PR
IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

Course curriculum

This digital marketing course is designed to help you have a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

  • Orientation Module Welcome to your Online Campus
  • Module 1 Introduction to Digital Marketing
  • Module 2 Website design and development
  • Module 3 Web analytics
  • Module 4 Search Engine Optimisation (SEO)
  • Module 5 Online copywriting
  • Module 6 Online advertising and PPC
  • Module 7 Social media and web PR
  • Module 8 Email marketing
  • Module 9 Mobile marketing
  • Module 10 Digital marketing strategy

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW
Testimonial homepage1

“After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning environment added so much value and it was very manageable for me to complete, even with a toddler. The course provides relevant industry knowledge and each module has a practical component which can be applied to your business as you go along.”

— SHU-AIB BENJAMIN, DIGITAL MARKETING ONLINE SHORT COURSE

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts in 7 days. (Still accepting late registrations)
Too soon for you? Register now for the next presentation that starts on 6 November 2017

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