UNIVERSITIESUNIVERSITY OF CAPE TOWN (UCT)

Digital Marketing online short course

Course starts 29 October 2018

The next presentation will start on 26 November 2018

download course prospectusREGISTER NOW

The next presentation will start on 26 November 2018

Course information

Registration Closes:
23 October 2018
Course Starts:
29 October 2018
Length:
10 weeks online
Effort:
7 - 10 hours per week
Price:
ZAR R13,900Payment Options
University:
University of Cape Town (UCT)
Language:
English

Introduction

Maintaining a healthy brand image in the digital marketing, online marketing or internet marketing space is not a nicety - it’s a necessity.

This digital marketing course from UCT will teach you how to reach the right audience by mastering internet marketing skills related to targeting, personalisation, and crafting a cross-platform brand narrative.

If you or your brand are looking for the ultimate online marketing advantage you’ll need a holistic digital strategy that aligns internet marketing priorities with bottom line business goals.

Win the war for attention and be recognised as an online marketing expert in your field with this strong value-add to your CV.

View course trailerDownload course prospectus

What will set you apart

This online marketing course will give you the opportunity to learn digital marketing by giving you the opportunity to:

  • Master internet marketing campaigns and customer engagement through the development of your own digital marketing strategy
  • Have a direct impact on successful brand awareness, website marketing, brand advocacy and product conversion rates
  • Develop an effective online marketing plan to integrate seamlessly with your multichannel knowledge - from web design to email marketing, social media, analytics and PR
IAB UCT Social Media online course accreditation As members of the IAB we strive to ensure that all of our courses are aligned with the latest industry best practices and procedures.

Course curriculum

This digital marketing course is designed to help you have a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

  • Orientation Module Welcome to your Online Campus
  • Module 1 Introduction to Digital Marketing
  • Module 2 Website design and development
  • Module 3 Web analytics
  • Module 4 Search Engine Optimisation (SEO)
  • Module 5 Online copywriting
  • Module 6 Online advertising and PPC
  • Module 7 Social media and web PR
  • Module 8 Email marketing
  • Module 9 Mobile marketing
  • Module 10 Digital marketing strategy

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.

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Testimonial homepage1

“After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning environment added so much value and it was very manageable for me to complete, even with a toddler. The course provides relevant industry knowledge and each module has a practical component which can be applied to your business as you go along.”

— SHU-AIB BENJAMIN, DIGITAL MARKETING ONLINE SHORT COURSE

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 29 October 2018.
The next presentation will start on 26 November 2018

Get More Information

Enter your details below to download a PDF course prospectus and receive related course updates.

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Still have a question? These may help

  • WHAT ARE MY PAYMENT OPTIONS?

    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.

  • WILL I HAVE THE TIME?

    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

  • CAN MY EMPLOYER ASSIST WITH PAYMENT?

    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.

  • WHAT IS THE ONLINE CAMPUS?

    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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