Digital Transformation Strategy online short course

Course starts 5 October 2020

Course information

Registration Closes:
29 September 2020
Course Starts:
5 October 2020
6 weeks, excluding orientation
7–10 hours per week, self-paced learning online
ZAR R11,900
Payment Options
UCT Graduate School of Business (GSB)


South African business is lagging in the race to digital transformation: Only a third of companies are effectively embracing the operational changes needed to transform their organisations for a digital future.1

Digital transformation is a crucial process for facing the challenges of technological disruption, and making the most of the opportunities these disruptions can offer.

This University of Cape Town Graduate School of Business (GSB) course is ideal for leaders, change agents, consultants or managers who want to drive effective change in an organisation. You’ll develop the skills needed to drive digital transformation through a human-centric approach. Explore the tools, knowledge, and processes needed to lead strategy development surrounding digital transformation, and confront the complexities involved, all while networking with a cohort of like-minded peers.

1 Dell Technologies (2018).

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • Engage with an approach that measures and defines internal organisational capabilities to refine your search for transformative solutions

  • Understand how leadership, agility, and resilience are key to driving successful digital transformation in the context of disruptive and emerging technologies

  • Explore the importance of human development and customer-centric digital transformation

  • Develop a strategic road map for implementing a digital transformation strategy in an organisation

Is this course for you?

This course is designed for leaders, change agents, and managers who want to drive effective innovation in their organisation. You’ll gain an understanding of the benefits of a people-centric approach to digital transformation and learn how to develop a strategic road map applicable to broad business contexts.

This course offers you the chance to network with like-minded peers, while benefiting from a strong focus on leadership, agility, and resilience in the digital age. Additionally, you’ll be given the opportunity to validate your strategy development skills with a GSB certificate of completion.

Course curriculum

Learn to drive digital transformation as you work through the weekly modules of this online short course.

  • Module 1 Understanding disruption and digital transformation
  • Module 2 Developing a realistic digital strategy
  • Module 3 Strategic tools for leading digital transformation
  • Module 4 Why market research data matters
  • Module 5 Understanding and managing customer experience
  • Module 6 Digital transformation road map

Create your digital transformation road map

This GSB online short course is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you examine human-centric strategies for implementing digital transformation.

Your Course Convenor

The design of this online course is guided by GSB faculty and industry experts who will share their experience and in-depth subject knowledge with you throughout the course.


Dr Mignon Reyneke

Associate Professor, UCT GSB

Dr Mignon Reyneke is an associate professor of digital marketing at the UCT Graduate School of Business. She is also a marketing and business strategy consultant with experience in corporate and academic fields, both locally and internationally. Her corporate experience encompasses a range of different areas – from retail to journalism, banking, and advertising – and has included work for Harrods, CNN, Investec, Morgan Stanley, and Eliance Communications. She holds a BCom degree (University of Pretoria), an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).

Guest Experts

Margaret O’Connor

Margaret O’Connor

Adventure Capitalist

Sharron McPherson

Sharron McPherson

Adventure Capitalist

Earn a certificate from GSB

Explore customer-centric digital transformation and earn an official certificate of completion from the University of Cape Town Graduate School of Business. 

 Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.


When do I start?

Our next available short course starts 5 October 2020.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.