Digital Transformation Strategy online short course

Course starts 13 April 2020

Course information

Registration Closes:
7 April 2020
Course Starts:
13 April 2020
6 weeks, excluding orientation
7–10 hours per week, entirely online
ZAR R11,900
Payment Options
UCT Graduate School of Business (GSB)
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South African business is lagging in the race to digital transformation: Only a third of companies are effectively embracing the operational changes needed to transform their organisations for a digital future.1

Digital transformation is a crucial process for facing the challenges of technological disruption, and making the most of the opportunities these disruptions can offer.

On this course from the University of Cape Town Graduate School of Business (GSB), you’ll develop the skills needed to drive digital transformation through a human-centric approach. Explore the tools, knowledge, and processes needed to lead strategy development surrounding digital transformation, and confront the complexities involved.

1 Dell Technologies (2018).

Download course prospectus

What will set you apart

Earn a certificate from GSB on this online course and be empowered to:

  • Engage with an approach that measures and defines internal organisational capabilities to refine your search for transformative solutions

  • Understand how leadership, agility, and resilience are key to driving successful digital transformation in the context of disruptive and emerging technologies

  • Explore the importance of human development and customer-centric digital transformation

  • Create a road map for implementing a digital transformation strategy in an organisation

Course curriculum

Learn to drive digital transformation as you follow your learning path through the weekly modules of this online course:

  • Orientation module Welcome to your Online Campus
  • Module 1 Understanding Disruption and Digital Transformation
  • Module 2 Developing a Realistic Digital Strategy
  • Module 3 Strategic Tools for Leading Digital Transformation
  • Module 4 Why Market Research Data Matters
  • Module 5 Understanding and Managing Customer Experience
  • Module 6 Digital Transformation Road Map

Create your digital transformation road map

This GSB online short course is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you examine human-centric strategies for implementing digital transformation.

Your Course Convenor

The design of this online course is guided by GSB faculty and industry experts who will share their experience and in-depth subject knowledge with you throughout the course.



Associate Professor of Digital Marketing, University of Cape Town Graduate School of Business

Alongside her duties at GSB, Reyneke is a marketing and business strategy consultant with a background in corporate and academic fields, both locally and internationally. She has corporate experience in a range of industries, from retail to journalism, banking, and advertising. She has worked with major brands such as Harrods, CNN London, Investec South Africa, Morgan Stanley UK, and Eliance Communications South Africa. Reyneke holds a BCom from the University of Pretoria, an MBA from the Melbourne Business School at the University of Melbourne, and a PhD in luxury branding from Luleå University of Technology in Sweden.

Guest Experts

Margaret O’Connor

Margaret O’Connor

Adventure Capitalist

Sharron McPherson

Sharron McPherson

Adventure Capitalist

Earn a certificate from GSB

Get recognised for your knowledge when you earn a certificate of completion from the University of Cape Town Graduate School of Business – and use it to set yourself apart as a people-focused driver of digital transformation.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.


When do I start?

Our next available short course starts 13 April 2020.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.