The tradition of managers working within business silos is disappearing. Now, they need to have an integrated and holistic understanding of how an organisation works, on both a theoretical and practical level, in order to improve performance. By gaining knowledge across the management spectrum, managers can ensure that every decision made is backed by comprehensive business insight.
Develop a holistic understanding of business functions in the Foundations of Business Management online short course from the University of Cape Town (UCT). By studying a variety of leadership and management skills, you’ll learn to create integrated business management strategies to ensure your organisation's success. Gain the skills to achieve your objectives in the areas of leadership, marketing, finance, market research, and competitive analysis.
On completion of this course, you’ll walk away with:
The skills to interpret financial statements, and compile and manage budgets
A quality assurance plan for your organisation’s continuous improvement
The ability to conduct market research and recommend a strategy for your competitive advantage
The tools to make informed business decisions, with knowledge of innovation methods and creative problem-solving techniques
Is this course for you?
This course has been designed to meet the industry need for skilled managers who require integrated knowledge of multiple business functions. Mid to senior managers looking to increase their organisational impact will receive a holistic foundation to business and management’s most important concepts and practices.
Aspiring managers and entrepreneurs will also benefit from this introduction to business management, and become prepared to advance within their career by gaining broadly applicable business skills.
Explore business management models as you work through the weekly modules of this online short course.
Orientation Module Welcome to your Online Campus
Module 1An introduction to business management and the business landscape
Module 2 Management and leadership
Module 3 Foundations of financial management and budgeting
Module 4 Customer focus and market research
Module 5 Competitive advantage: SWOT and other strategic tools
Module 6 Marketing
Module 7 Business innovation and creative problem solving
Module 8 Quality assurance and sustainability
Earn a certificate from the University of Cape Town (UCT)
Learn the foundations of business management and earn an official certificate of completion from the University of Cape Town.
Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
CALVYN DU TOIT
Strategy Consultant and New Business Developer
When do I start?
Our next available short course starts today. (Still accepting late registrations)
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.