UNIVERSITY OF CAPE TOWN (UCT)

Marketing online short course

Course starts 29 January 2018

Course information

Registration Closes:
23 January 2018
Course Starts:
29 January 2018
Length:
10 weeks online
Effort:
7 hours per week
Price:
ZAR R13,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
23 January 2018
Course Starts:
29 January 2018
Length:
10 weeks online
Effort:
7 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

In an increasingly competitive world, sound marketing training and brand management are the tools that marketers and business owners alike use to differentiate their offerings from competitors.

Create a holistic marketing strategy that incorporates digital marketing best practices, in addition to leveraging traditional media and below-the-line marketing activities with this marketing online course.

Whether your goal is to gain market share, penetrate new markets or boost your marketing career, this UCT marketing online course gives you the tools you’ll need.

View course trailerDownload course prospectus

What will set you apart

After taking this marketing management course, you’ll walk away with the confidence to:

  • Define your target market and create a brand identity that appeals to your audience
  • Conduct competitor and market analyses to build a stronger marketing strategy
  • Use a customer-centric approach to select and optimise for various digital marketing platforms
  • Allocate your marketing budget toward various brand management and sales efforts

Course curriculum

This marketing online course covers everything from campaign and brand and marketing strategy to how to measure the return on investment of your marketing campaigns.

  • Orientation module: Welcome to your Online Campus
  • Course Module 1: Understanding marketing management and planning
  • Course Module 2: Market research
  • Course Module 3: Branding strategy
  • Course Module 4: The product or service plan
  • Course Module 5: Competitive analysis
  • Course Module 6: Marketing tactics and channels
  • Course Module 7: Internet Marketing
  • Course Module 8: The sales plan
  • Course Module 9: Implementing your marketing strategy
  • Course Module 10: Measuring marketing success

Earn a certificate from the University of Cape Town (UCT)

On completion of this marketing management course you’ll earn a certificate from a top-tier university as powerful proof of your new marketing training competencies, and use it to set yourself apart as a powerful, marketer.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts 29 January 2018.

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