Marketing online short course


Course starts 26 March 2018
download course prospectusREGISTER NOW

The next presentation will start on 28 May 2018

Course information

Registration Closes:
20 March 2018
Course Starts:
26 March 2018
10 weeks online
7 hours per week
ZAR R13,900Options Available
University of Cape Town (UCT)
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In an increasingly competitive world, sound marketing training and brand management are the tools that marketers and business owners alike use to differentiate their offerings from competitors.

Create a holistic marketing strategy that incorporates digital marketing best practices, in addition to leveraging traditional media and below-the-line marketing activities with this marketing online course.

Whether your goal is to gain market share, penetrate new markets or boost your marketing career, this UCT marketing online course gives you the tools you’ll need.

View course trailerDownload course prospectus

What will set you apart

After taking this marketing management course, you’ll walk away with the confidence to:

  • Define your target market and create a brand identity that appeals to your audience
  • Conduct competitor and market analyses to build a stronger marketing strategy
  • Use a customer-centric approach to select and optimise for various digital marketing platforms
  • Allocate your marketing budget toward various brand management and sales efforts

Course curriculum

This marketing online course covers everything from campaign and brand and marketing strategy to how to measure the return on investment of your marketing campaigns.

  • Orientation module: Welcome to your Online Campus
  • Course Module 1: Understanding marketing management and planning
  • Course Module 2: Market research
  • Course Module 3: Branding strategy
  • Course Module 4: The product or service plan
  • Course Module 5: Competitive analysis
  • Course Module 6: Marketing tactics and channels
  • Course Module 7: Internet Marketing
  • Course Module 8: The sales plan
  • Course Module 9: Implementing your marketing strategy
  • Course Module 10: Measuring marketing success

Earn a certificate from the University of Cape Town (UCT)

On completion of this marketing management course you’ll earn a certificate from a top-tier university as powerful proof of your new marketing training competencies, and use it to set yourself apart as a powerful, marketer.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.


When do I start?

Our next available short course starts 26 March 2018.
The next presentation will start on 28 May 2018

Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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