UNIVERSITY OF CAPE TOWN (UCT)

Marketing online short course

Course starts 6 November 2017

Course information

Registration Closes:
31 October 2017
Course Starts:
6 November 2017
Length:
10 weeks online
Effort:
7 hours per week
Price:
ZAR R13,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
31 October 2017
Course Starts:
6 November 2017
Length:
10 weeks online
Effort:
7 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

In an increasingly competitive world, sound marketing and brand management are the tools that marketers and business owners alike use to differentiate their offerings from competitors.

Create a holistic marketing strategy that incorporates digital marketing best practices, in addition to leveraging traditional media and below-the-line marketing activities.

Whether your goal is to gain market share, penetrate new markets or boost your marketing career, this UCT online short course gives you the tools you’ll need.

View course trailerDownload course prospectus

What will set you apart

You’ll walk away with the confidence to:

  • Define your target market and create a brand identity that appeals to your audience
  • Conduct competitor and market analyses to build a stronger marketing strategy
  • Use a customer-centric approach to select and optimise for various digital marketing platforms
  • Allocate your marketing budget toward various brand management and sales efforts

Course curriculum

This online marketing course covers everything from campaign and brand strategy to measuring return on investment.

  • Orientation module: Welcome to your Online Campus
  • Course Module 1: Understanding marketing management and planning
  • Course Module 2: Market research
  • Course Module 3: Branding strategy
  • Course Module 4: The product or service plan
  • Course Module 5: Competitive analysis
  • Course Module 6: Marketing tactics and channels
  • Course Module 7: Internet Marketing
  • Course Module 8: The sales plan
  • Course Module 9: Implementing your marketing strategy
  • Course Module 10: Measuring marketing success

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts 6 November 2017.

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