Marketing online short course

Starts on 6 February 2017

Too soon for you? Register now for the next presentation that starts on 10 April 2017

Course information

10 weeks online
7 hours per week
R13,900 | Options available
University of Cape Town

Course Information

10 weeks online
7 hours per week
R13,900 | Options available
University of Cape Town


In an increasingly competitive world, sound marketing and brand management are the tools that marketers and business owners alike use to differentiate their offerings from competitors.

Create a holistic marketing strategy that incorporates digital marketing best practices, in addition to leveraging traditional media and below-the-line marketing activities.

Whether your goal is to gain market share, penetrate new markets or boost your marketing career, this UCT online short course gives you the tools you’ll need.

Download the course prospectus

What will set you apart

You’ll walk away with the confidence to:

  • Define your target market and create a brand identity that appeals to your audience
  • Conduct competitor and market analyses to build a stronger marketing strategy
  • Use a customer-centric approach to select and optimise for various digital marketing platforms
  • Allocate your marketing budget toward various brand management and sales efforts

Course curriculum

This online marketing course covers everything from campaign and brand strategy to measuring return on investment.

  • Orientation module: Welcome to your Online Campus
  • Course Module 1: Understanding marketing management and planning
  • Course Module 2: Market research
  • Course Module 3: Branding strategy
  • Course Module 4: The product or service plan
  • Course Module 5: Competitive analysis
  • Course Module 6: Marketing tactics and channels
  • Course Module 7: Internet Marketing
  • Course Module 8: The sales plan
  • Course Module 9: Implementing your marketing strategy
  • Course Module 10: Measuring marketing success

Earn a certificate from the University of Cape Town

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.


Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.


When do I start?

Our next available short course starts on 6 February 2017.
Too soon for you? Register now for the next presentation that starts on 10 April 2017

Still have a question? These may help


GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


You have four payment options available to you, depending on the length of your course:

You can pay your tuition fees in full before the course starts.

You may opt for a two-part payment plan for courses shorter than 9 weeks. You’ll be able to pay your fees in two parts, spread over the duration of your course.

Three-part payment for courses 9 weeks or longer. You’ll be able to pay your fees in three parts, spread over the duration of your course.

A short term loan from FeverTree who will help you fund your studies immediately.

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.


By improving your skills and industry knowledge, you’ll be having an influence on the success of your organisation.

Why wouldn’t you ask your boss to help you fund your studies if its going to have an impact on the way you do business?

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how.


The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you’ll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.

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