Public Relations (PR) online short course

Course starts 6 February 2020

Course information

Registration Closes:
31 January 2020
Course Starts:
6 February 2020
10 weeks online
7 hours per week
ZAR R12,900
Payment Options
University of Cape Town (UCT)
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The evolution of social and online media channels has caused a visible shift in the way traditional media is consumed. 

Consumers are paradoxically more demanding, and more forgiving than ever before. This is why your role as a public relations professional needs to constantly evolve to meet the demands of both company and community.

Want to be recognised as a tactical and pre-emptive public relations management expert?

Set yourself apart with this UCT public relations course, designed to give you the confidence to build strong public relationships and strategic communication plans.


Download course prospectus

What will set you apart

Become an in-demand Public Relations Manager with a certified skill set and the ability to:

  • Master the strategic management of a brand, business, organisation or individual’s reputation among its key stakeholders  
  • Define customers’ expectations, and put crisis management plans into place 
  • Create resonating messages across channels to control image, audience perception and drive influence or call-to-action
  • Develop influential relationships with stakeholders and the media, within the context of the changing modern communications landscape

Course curriculum

This public relations course will ensure you are recognised as an industry expert whilst providing you with a functional communication and management skill set. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to public relations
  • Course Module 2: Managing relationships with stakeholders
  • Course Module 3: Content creation and management
  • Course Module 4: Building valuable relationships
  • Course Module 5: Online public relations (Web PR)
  • Course Module 6: Public relations and social media
  • Course Module 7: Public relations activities and events
  • Course Module 8: Crisis and reputation management
  • Course Module 9: Measuring, tracking and evaluating public relations activities
  • Course Module 10: Creating a public relations plan (PR plan)

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 6 February 2020.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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