The evolution of social and online media channels has caused a visible shift in the way traditional media is consumed.
Consumers are paradoxically more demanding, and more forgiving than ever before. This is why your role as a public relations professional needs to constantly evolve to meet the demands of both company and community.
Want to be recognised as a tactical and pre-emptive public relations management expert?
Set yourself apart with this UCT public relations course, designed to give you the confidence to build strong public relationships and strategic communication plans.
Become an in-demand Public Relations Manager with a certified skill set and the ability to:
Master the strategic management of a brand, business, organisation or individual’s reputation among its key stakeholders
Define customers’ expectations, and put crisis management plans into place
Create resonating messages across channels to control image, audience perception and drive influence or call-to-action
Develop influential relationships with stakeholders and the media, within the context of the changing modern communications landscape
This public relations course will ensure you are recognised as an industry expert whilst providing you with a functional communication and management skill set. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:
Orientation Module: Welcome to your Online Campus
Course Module 1: Introduction to public relations
Course Module 2: Managing relationships with stakeholders
Course Module 3: Content creation and management
Course Module 4: Building valuable relationships
Course Module 5: Online public relations (Web PR)
Course Module 6: Public relations and social media
Course Module 7: Public relations activities and events
Course Module 8: Crisis and reputation management
Course Module 9: Measuring, tracking and evaluating public relations activities
Course Module 10: Creating a public relations plan (PR plan)
Earn a certificate from the University of Cape Town (UCT)
On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market. Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Director and Owner of Cultivate Communications
When do I start?
Our next available short course starts 6 February 2020.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.