Public Relations (PR) online short course

Starts on 2 February 2017

Too soon for you? Register now for the next presentation that starts on 4 May 2017

Course information

10 weeks online
7 hours per week
R12,900 | Options available
University of Cape Town

Course Information

10 weeks online
7 hours per week
R12,900 | Options available
University of Cape Town


The social media evolution has brought an advent of new forms of online media outlets and caused a visible shift in the way traditional media is consumed. *

The role of a PR professional has equally evolved into a far more powerful strategic position. Consumers are paradoxically more demanding, and more forgiving than ever before.

Want to be a prominent PR specialist? Set yourself apart with this UCT online short course and learn to devise new and more engaging ways to keep your clients relevant.


Download the course prospectus

What will set you apart

As a successful PR practitioner, this public relations course will give you the ability to:

  • Define customers’ expectations, and put crisis management plans into place 
  • Take into account the democratic nature of the internet and the immediacy of potential response time 
  • Become tactical and pre-emptive, and stay ahead of your clients’ needs.

Course curriculum

This online short course in PR will ensure you are recognised as an industry expert whilst providing you with a functional communication and management framework. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to public relations
  • Course Module 2: Managing relationships with stakeholders
  • Course Module 3: Content creation and management
  • Course Module 4: Building valuable relationships
  • Course Module 5: Online public relations (Web PR)
  • Course Module 6: Public relations and social media
  • Course Module 7: Public relations activities and events
  • Course Module 8: Crisis and reputation management
  • Course Module 9: Measuring, tracking and evaluating public relations activities
  • Course Module 10: Creating a public relations plan (PR plan)

Earn a certificate from the University of Cape Town

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.


Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

When do I start?

Our next available short course starts on 2 February 2017.
Too soon for you? Register now for the next presentation that starts on 4 May 2017

Still have a question? These may help


GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


You have four payment options available to you, depending on the length of your course:

You can pay your tuition fees in full before the course starts.

You may opt for a two-part payment plan for courses shorter than 9 weeks. You’ll be able to pay your fees in two parts, spread over the duration of your course.

Three-part payment for courses 9 weeks or longer. You’ll be able to pay your fees in three parts, spread over the duration of your course.

A short term loan from FeverTree who will help you fund your studies immediately.

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.


By improving your skills and industry knowledge, you’ll be having an influence on the success of your organisation.

Why wouldn’t you ask your boss to help you fund your studies if its going to have an impact on the way you do business?

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how.


The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you’ll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.

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