UNIVERSITY OF CAPE TOWN (UCT)

Public Relations (PR) online short course

Course starts 2 November 2017

Course information

Registration Closes:
27 October 2017
Course Starts:
2 November 2017
Length:
10 weeks online
Effort:
7 hours per week
Price:
ZAR R12,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
27 October 2017
Course Starts:
2 November 2017
Length:
10 weeks online
Effort:
7 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

The social media evolution has brought an advent of new forms of online media outlets and caused a visible shift in the way traditional media is consumed. *

The role of a PR professional has equally evolved into a far more powerful strategic position. Consumers are paradoxically more demanding, and more forgiving than ever before.

Want to be a prominent PR specialist? Set yourself apart with this UCT online short course and learn to devise new and more engaging ways to keep your clients relevant.

Source

Download course prospectus

What will set you apart

As a successful PR practitioner, this public relations course will give you the ability to:

  • Define customers’ expectations, and put crisis management plans into place 
  • Take into account the democratic nature of the internet and the immediacy of potential response time 
  • Become tactical and pre-emptive, and stay ahead of your clients’ needs.

Course curriculum

This online short course in PR will ensure you are recognised as an industry expert whilst providing you with a functional communication and management framework. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to public relations
  • Course Module 2: Managing relationships with stakeholders
  • Course Module 3: Content creation and management
  • Course Module 4: Building valuable relationships
  • Course Module 5: Online public relations (Web PR)
  • Course Module 6: Public relations and social media
  • Course Module 7: Public relations activities and events
  • Course Module 8: Crisis and reputation management
  • Course Module 9: Measuring, tracking and evaluating public relations activities
  • Course Module 10: Creating a public relations plan (PR plan)

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 2 November 2017.

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