Public Relations (PR) online short course

Course starts 4 February 2021

Course information

Registration Closes:
29 January 2021
Course Starts:
4 February 2021
10 weeks, excluding orientation.
7-10 hours per week, self-paced learning online.
ZAR R12,900
Payment Options
University of Cape Town (UCT)


The evolution of social and online media channels has caused a visible shift in the way we consume traditional media. As the communications landscape continues to change, businesses and brands must turn to public relations (PR) professionals to help control their public image in order to positively impact their bottom line. 

Want to be recognised as a tactical and pre-emptive PR manager? The Public Relations online short course from the University of Cape Town (UCT) offers the perfect opportunity to enhance or launch your career in PR, by exploring the latest techniques and tactics for effective PR practice in a digital age. Over ten weeks, you’ll learn to create your own PR plan, and gain the confidence to build strong public relationships and communication strategies.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • The confidence to build strong public relationships and strategic communication plans   
  • The ability to tactically manage a brand, business, or individual’s reputation among key stakeholders 
  • An understanding of customer expectations and how to plan for crisis management
  • The tools to create messages that resonate across channels to control audience perception and drive influence
  • A road map for building influential relationships with stakeholders and the media

Is this course for you?

If you’re a new or aspiring PR practitioner looking to update your current skill set and enhance your career, this course will provide you with insights to help you grow in your field. Additionally, the course offers those wanting to break into the PR industry with foundational knowledge, practical skills, and validation from Africa’s leading university in the form of a certificate of completion.1 

1 QS Top Universities (2019).

Course curriculum

Develop public relations communication and management skills as you work through the weekly modules of this online short course.

  • Orientation Module Welcome to your Online Campus
  • Module 1 Introduction to public relations
  • Module 2 Managing relationships with stakeholders
  • Module 3 Content creation and management
  • Module 4 Building valuable relationships
  • Module 5 Online public relations (Web PR)
  • Module 6 Public relations and social media
  • Module 7 Public relations activities and events
  • Module 8 Crisis and reputation management
  • Module 9 Measuring, tracking and evaluating public relations activities
  • Module 10 Creating a public relations plan (PR plan)

Earn a certificate from the University of Cape Town (UCT)

Learn how to build strong public relationships and earn an official certificate of completion from the University of Cape Town. 

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements. 


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 4 February 2021.

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Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.