Social media has transformed the way in which businesses communicate with their customers. Once used predominantly for personal networking purposes, social channels are now recognised as key marketing tools, and organisations need a sound strategy in place in order to properly leverage these platforms for promotional success.
The University of Cape Town (UCT) Social Media Marketing online short course is designed to teach you how to develop such a strategy. It’ll introduce you to the South African social media marketing landscape and familiarise you with key principles and practical tools that you can use to boost your company’s social presence. You’ll learn how to manage a social media community and make use of social channels to drive sales and generate leads. Ultimately, you’ll walk away with a comprehensive social media marketing strategy that aligns with business objectives.
On completion of this course, you’ll walk away with:
The knowledge to create social media content that aims to drive engagement and increase brand exposure
The ability to draw up and allocate a social media advertising budget
The tools to effectively measure and optimise the performance of social media campaigns
Is this course for you?
This course is ideal for anyone wanting to improve their ability to utilise social media platforms optimally for marketing purposes. Marketing managers, community managers, content marketers and digital marketing strategists should all find the content useful.
The course is also suitable for business owners and brand leaders looking for the skills and confidence to promote their company more effectively online.
Learn community management strategies as you work through the weekly modules of this online short course.
Orientation Module Welcome to your Online Campus
Module 1 Navigating the social media landscape
Module 2 Applying a social media content strategy
Module 3 Creating content that drives engagement
Module 4 Managing a social media community
Module 5 Advertising on social media
Module 6 Measuring and optimising a social media strategy
Module 7 Social media marketing management
Module 8 Consolidating a social media marketing strategy
Your teaching team
At GetSmarter, our mission is to improve lives through better education. One of the ways we achieve this is by working with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Professor of Marketing in the School of Management Studies, UCT
Earn a certificate from the University of Cape Town (UCT)
Develop your social media marketing skills and earn an official certificate of completion from the University of Cape Town.
Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.