UNIVERSITY OF CAPE TOWN (UCT)

Social Media Marketing online short course

Course starts in 2 days (Still accepting late registrations)

Course information

Registration Closes:
17 November 2017
Course Starts:
23 November 2017
Length:
8 weeks online
Effort:
7-10 hours per week
Price:
ZAR R12,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
17 November 2017
Course Starts:
23 November 2017
Length:
8 weeks online
Effort:
7-10 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

Become an asset to your business by becoming an expert in social media marketing.

With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales.1

In just 8 weeks you’ll be equipped with the ability to master the social media marketing skills needed to create, execute, measure and refine a high impact social media strategy.

1Source: worldwideworx.com

Download course prospectus

What will set you apart

Earn a certificate from the University of Cape Town in this social media marketing course and be empowered with:

  • The ability to strategise innovative social media solutions to support brand awareness, recognition and conversion
  • The recognition of your skills and social media intuition needed to support movement in your career path or business
  • The knowledge to impact the bottom line of any business by using social media as a powerful marketing tool

Course curriculum

In this University of Cape Town Social Media Marketing course you’ll learn the most important lessons needed to improve the way your business is marketed online. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Navigating the social media landscape
  • Course Module 2: Applying a social media content strategy
  • Course Module 3: Creating content that drives engagement
  • Course Module 4: Managing a social media community
  • Course Module 5: Advertising on social media
  • Course Module 6: Measuring and optimising a social media strategy
  • Course Module 7: Social media marketing management
  • Course Module 8: Consolidating a social media marketing strategy

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the course, as per the stipulated requirements. The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts in 2 days. (Still accepting late registrations)

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