Social Media online short course

Starts on 12 January 2017

Too soon for you? Register now for the next presentation that starts on 9 February 2017

Course information

9 weeks online
7-10 hours per week
R12,900 | Options available
University of Cape Town

Course Information

9 weeks online
7-10 hours per week
R12,900 | Options available
University of Cape Town


Become an asset to your business by becoming an expert in social media marketing.

With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales. *

This UCT Social Media online short course is a great opportunity to grow your business or brand's online presence.

In just 9 weeks, you’ll gain the most up-to-date social media skill set which will enable you to create online brand awareness, increase consumer engagement, as well as have a positive impact on marketing ROI.


Download the course prospectus

What will set you apart

If you’re a marketer, business owner, PR professional, or community manager, this online short course will equip you to:

  • Grow your business’s online presence using the social media platforms most relevant to your product or service
  • Impact the bottom line through designing and developing your own customised and conversion-optimised social media strategy 
  • Use analytics and reports to track campaign success, monitor future opportunities, and prove the ROI of having a strong social media strategy and process in place

Course curriculum

In this online short course, designed to help you master social media marketing, you’ll cover the most important lessons needed to improve the way your business is marketed online. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Positioning your brand on social media
  • Course Module 2: Managing and growing your Facebook community
  • Course Module 3: Building a following on Twitter
  • Course Module 4: Leveraging LinkedIn and Google+
  • Course Module 5: Marketing with Pinterest and social bookmarking
  • Course Module 6: Using YouTube, Instagram and understanding mobile
  • Course Module 7: Blogging for community engagement and search
  • Course Module 8: Managing and measuring your online reputation
  • Course Module 9: Integrating social media into your marketing strategy

Earn a certificate from the University of Cape Town

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.


Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

When do I start?

Our next available short course starts on 12 January 2017.
Too soon for you? Register now for the next presentation that starts on 9 February 2017

Still have a question? These may help


GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


You have four payment options available to you, depending on the length of your course:

You can pay your tuition fees in full before the course starts.

You may opt for a two-part payment plan for courses shorter than 9 weeks. You’ll be able to pay your fees in two parts, spread over the duration of your course.

Three-part payment for courses 9 weeks or longer. You’ll be able to pay your fees in three parts, spread over the duration of your course.

A short term loan from FeverTree who will help you fund your studies immediately.

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.


By improving your skills and industry knowledge, you’ll be having an influence on the success of your organisation.

Why wouldn’t you ask your boss to help you fund your studies if its going to have an impact on the way you do business?

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how.


The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you’ll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.

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