Become an asset to your business by becoming an expert in social media marketing.
With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales.1
In just 8 weeks you’ll be equipped with the ability to master the social media marketing skills needed to create, execute, measure and refine a high impact social media strategy.
1Source: worldwideworx.comDownload course prospectus
What will set you apart
Earn a certificate from the University of Cape Town in this social media marketing course and be empowered with:
- The ability to strategise innovative social media solutions to support brand awareness, recognition and conversion
- The recognition of your skills and social media intuition needed to support movement in your career path or business
- The knowledge to impact the bottom line of any business by using social media as a powerful marketing tool
In this University of Cape Town Social Media Marketing course you’ll learn the most important lessons needed to improve the way your business is marketed online. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:
- Orientation Module: Welcome to your Online Campus
- Course Module 1: Navigating the social media landscape
- Course Module 2: Applying a social media content strategy
- Course Module 3: Creating content that drives engagement
- Course Module 4: Managing a social media community
- Course Module 5: Advertising on social media
- Course Module 6: Measuring and optimising a social media strategy
- Course Module 7: Social media marketing management
- Course Module 8: Consolidating a social media marketing strategy
Earn a certificate from the University of Cape Town (UCT)
On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the course, as per the stipulated requirements. The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.REGISTER NOW
Your teaching team
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Social Media Marketing Specialist
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WHAT ARE MY PAYMENT OPTIONS?
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.
WILL I HAVE THE TIME?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
CAN MY EMPLOYER ASSIST WITH PAYMENT?
By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.
Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.
WHAT IS THE ONLINE CAMPUS?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.