Earn a certificate from the University of Cape Town in this social media marketing course and be empowered with:
The ability to strategise innovative social media solutions to support brand awareness, recognition and conversion
The recognition of your skills and social media intuition needed to support movement in your career path or business
The knowledge to impact the bottom line of any business by using social media as a powerful marketing tool
In this University of Cape Town Social Media Marketing course you’ll learn the most important lessons needed to improve the way your business is marketed online. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:
Orientation Module: Welcome to your Online Campus
Course Module 1: Navigating the social media landscape
Course Module 2: Applying a social media content strategy
Course Module 3: Creating content that drives engagement
Course Module 4: Managing a social media community
Course Module 5: Advertising on social media
Course Module 6: Measuring and optimising a social media strategy
Course Module 7: Social media marketing management
Course Module 8: Consolidating a social media marketing strategy
Earn a certificate from the University of Cape Town (UCT)
On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the course, as per the stipulated requirements. The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Social Media Marketing Specialist
When do I start?
Our next available short course starts 30 January 2020.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.