UNIVERSITY OF CAPE TOWN (UCT)

Social Media online short course

Course starts 26 October 2017
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Too soon for you? Register now for the next presentation that starts on 23 November 2017

Course information

Registration Closes:
20 October 2017
Course Starts:
26 October 2017
Length:
9 weeks online
Effort:
7-10 hours per week
Price:
ZAR R12,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
20 October 2017
Course Starts:
26 October 2017
Length:
9 weeks online
Effort:
7-10 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

Become an asset to your business by becoming an expert in social media marketing.

With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales. *

This UCT Social Media online short course is a great opportunity to grow your business or brand's online presence.

In just 9 weeks, you’ll gain the most up-to-date social media skill set which will enable you to create online brand awareness, increase consumer engagement, as well as have a positive impact on marketing ROI.

Source

View course trailerDownload course prospectus

What will set you apart

If you’re a marketer, business owner, PR professional, or community manager, this online short course will equip you to:

  • Grow your business’s online presence using the social media platforms most relevant to your product or service
  • Impact the bottom line through designing and developing your own customised and conversion-optimised social media strategy 
  • Use analytics and reports to track campaign success, monitor future opportunities, and prove the ROI of having a strong social media strategy and process in place

Course curriculum

In this online short course, designed to help you master social media marketing, you’ll cover the most important lessons needed to improve the way your business is marketed online. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Positioning your brand on social media
  • Course Module 2: Managing and growing your Facebook community
  • Course Module 3: Building a following on Twitter
  • Course Module 4: Leveraging LinkedIn and Google+
  • Course Module 5: Marketing with Pinterest and social bookmarking
  • Course Module 6: Using YouTube, Instagram and understanding mobile
  • Course Module 7: Blogging for community engagement and search
  • Course Module 8: Managing and measuring your online reputation
  • Course Module 9: Integrating social media into your marketing strategy

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

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Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts 26 October 2017.
Too soon for you? Register now for the next presentation that starts on 23 November 2017

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