University of Cape Town
UCT Digital Marketing Strategy bundle
Gain strategy, analytics, and reporting skills – and enrich your career with a workplace ready digital marketing toolkit.
Bundle information
Start date
26 January 2026
Cohort-based learning
Group learning, expert guidance
24 weeks
Excluding orientation
English
Access resources from start date
7–10 hours per week
Self-paced learning online
Courses in this bundle
3 x courses for 30% less
Register for this bundle
Start dates for each course can be selected during the registration process.
Bundle overview
This bundle combines theory and practice to provide you with the insights and tactics you need to excel in today’s fast-moving digital marketing landscape. Over the duration of the three courses, you’ll develop the skills and knowledge to build, action, and optimise an integrated marketing strategy. You’ll discover how you and your team can use tools such as web design, SEO, online copywriting, email, and social media marketing to create a cohesive and personalised cross-platform brand narrative. You’ll also learn to harness big data and marketing analytics to drive decision-making and promote profitable customer relationships. Finally, you’ll gain a grounding in the foundations of marketing management, which in turn will empower you to build a strong brand identity that reaches and retains customers across a range of online platforms.
Is this bundle for you?
This bundle will benefit marketing professionals, no matter where they are in their careers. Those just starting out will develop a holistic understanding of the current digital marketing environment, and will grow their skills to confidently take the next step in their career or their current role. Experienced marketers, on the other hand, will learn to revitalise their skill set and upgrade their knowledge to adapt to an ever-changing online landscape. Business owners, executives, and entrepreneurs will discover relevant tools for keeping their organisation competitive through the curation of a strong brand identity and marketing presence.
Bundle overview
Bundle overview
This bundle combines theory and practice to provide you with the insights and tactics you need to excel in today’s fast-moving digital marketing landscape. Over the duration of the three courses, you’ll develop the skills and knowledge to build, action, and optimise an integrated marketing strategy. You’ll discover how you and your team can use tools such as web design, SEO, online copywriting, email, and social media marketing to create a cohesive and personalised cross-platform brand narrative. You’ll also learn to harness big data and marketing analytics to drive decision-making and promote profitable customer relationships. Finally, you’ll gain a grounding in the foundations of marketing management, which in turn will empower you to build a strong brand identity that reaches and retains customers across a range of online platforms.
Is this bundle for you?
This bundle will benefit marketing professionals, no matter where they are in their careers. Those just starting out will develop a holistic understanding of the current digital marketing environment, and will grow their skills to confidently take the next step in their career or their current role. Experienced marketers, on the other hand, will learn to revitalise their skill set and upgrade their knowledge to adapt to an ever-changing online landscape. Business owners, executives, and entrepreneurs will discover relevant tools for keeping their organisation competitive through the curation of a strong brand identity and marketing presence.
Get this course for your team
Leading organisations recognise the value of this course and invest in it to enhance their employees' skills and expertise.
Why choose a bundle?
The University of Cape Town (UCT) Digital Marketing Strategy bundle provides a curated learning path for working professionals looking to increase their knowledge and skills online. The bundle comprises three short courses from UCT. Every course is broken down into manageable, weekly modules with diverse activities, all designed to accelerate your learning. You’ll also gain the chance to engage with three independent networks of peers and leading faculty on areas that are fundamental to your professional development.
Enjoy a flexible structure
Designed to provide maximum benefit in a timeframe that suits you best, this bundle features an interactive online learning model that allows you to study how and when you want. By being able to choose your preferred start date for each course when you register, you’ll be able to complete the courses according to a schedule that matches your professional and personal obligations.
Discounted learning path
Payment Options
Course 1: Digital Marketing online short course
Reach and retain customers through enhanced targeting and personalisation. Gain a grounding in various online tools and platforms, learn how to create a consistent brand narrative, and uncover ways to develop an integrated digital strategy that aligns marketing priorities with business goals.
Course 2: Marketing Analytics: Strategy and Decision-Making online short course
Drive strategic marketing decisions by harnessing the power of data. Explore practical techniques to better understand your customer; uncover the impact of emerging trends and privacy frameworks on the future of marketing; and learn how to create data-driven outcomes that optimise return on marketing investment.
Course 3: Marketing online short course
Discover the fundamentals of marketing management and apply your learnings in a real-world business scenario. Learn how to create marketing goals and buyer personas, conduct market research and effective competitor analyses, and develop and implement an integrated marketing strategy that adheres to a fixed budget.
About the certificates
Develop a holistic marketing toolkit and earn a certificate of completion from UCT for each course in the series.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the course handbooks. The handbooks will be made available to you as soon as you begin each course.
Get more information
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Bundle payment options
You can pay your course fees before your first course starts, or you may opt for a three-part payment plan during your registration. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
