Who is GetSmarter?

GetSmarter is an online education company based in Cape Town and London. We collaborate with leading universities to offer premium online short courses to working professionals.

We improve lives through better education.

To achieve this purpose, we offer a best-in-class online education experience: from the top-tier universities we collaborate with to design courses that deliver verifiable competencies, to the personalised, people-mediated support our students receive.

An impressive 88% of GetSmarter’s Alumni report experiencing some form of career advancement after completing a course with us - powerful proof of the verifiable competencies and skills gains our students use to differentiate themselves in the global marketplace.

View student success stories

Our Story

  1. The Doors Open

    In 2008, at the tip of Africa, GetSmarter, is founded by brothers Sam and Rob Paddock. The first online course ever presented was Wine Evaluation in partnership with the University of Stellenbosch. Later the same year, Africa’s leading university—the University of Cape Town—agreed to collaborate with GetSmarter.

  2. Reaching 30,000 Students

    By the end of 2013, GetSmarter had helped 30,000 working professionals develop skills they could use to have an immediate impact in their careers. During the same year, GetSmarter welcomed a host of new prestigious institutions on board, including the University of the Witwatersrand (WITS) and an industry partner, Penguin Random House.

  3. A Team of 200

    Fuelled by the increased number of courses on offer and the need to continue with the delivery of unrivalled student support, the GetSmarter team grew to 200 employees by the end of 2015. The business would continue to expand in the coming years, growing 120% by the end of the following year alone.

  4. GetSmarter Goes Global

    This was a year of particular significance for GetSmarter. Goldsmiths, University of London became the first international university to present a course in collaboration with GetSmarter: Digital Marketing. Following this leap into international waters, two courses launched soon thereafter with the world’s leading university—The Massachusetts Institute of Technology (MIT). After serving students local to Southern Africa for eight years, 2016 saw working professionals enroll from 139 countries. To meet the growing demand, the GetSmarter team grew to more than 360 employees.

  5. The World's Best

    After welcoming its first international collaborators, GetSmarter continued to form working relationships with a number of the world’s best universities—both locally and internationally—to present ambitious working professionals with a further diversified range of online short courses. HarvardX and the University of Cambridge both presented their first courses with GetSmarter in 2017, with a selection of big names still in the pipeline.

  6. 1,000,000 Lives Improved

    GetSmarter remains committed to its Big Hairy Audacious Goal (BHAG) to deliver better education and improve the lives of 1,000,000 working professionals by 2030.

Our Values

Because we work in pursuit of a greater purpose, we integrate our Values and Behaviours into both our broader business strategy and our office space.


Attention to the right detail


Heroic support


Honest and straightforward


Honour learning


Play to win


Relationships matter


Rude to poor process

Our Promise

GetSmarter gets you the recognition you deserve: not only in the form of a certificate from a top-tier university, but also by empowering you with the skills, knowledge and confidence you need to take on the next challenge in your career.

We help you stand out from the crowd.

Workplace-ready skills, recognised by top universities.

Our courses are reviewed annually to ensure our course content is always current and industry-relevant, equipping students with only the latest knowledge, skills, tools and techniques to apply in their career.

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