Who is GetSmarter?

GetSmarter is an online education company based in Cape Town and London. We collaborate with leading universities to offer premium online short courses to working professionals.

We improve lives through better education.

To achieve this purpose, we offer a best-in-class online education experience: from the top-tier universities we collaborate with to design courses that deliver verifiable competencies, to the personalised, people-mediated support our students receive.

An impressive 88% of GetSmarter’s Alumni report experiencing some form of career advancement after completing a course with us - powerful proof of the verifiable competencies and skills gains our students use to differentiate themselves in the global marketplace.

View student success stories

Our Story

GetSmarter was founded in 2008 with an online course in Wine Evaluation by brothers Sam and Rob Paddock in Cape Town, South Africa.

Today, our global alumni community is over 50,000 lifelong learners strong; and we intend to improve a total of 1,000,000 lives through better education by 2030.

Together with top-tier universities, we will continue to deliver leading continuing education courses that allow working professionals to expand and update their skill set, and advance their careers. In this way, we will achieve our goal to improve 1,000,000 lives through the highest quality online short courses from the world’s leading universities.

Our Values

Because we work in pursuit of a greater purpose, we integrate our Values and Behaviours into both our broader business strategy and our office space.


Attention to the right detail


Heroic support


Honest and straightforward


Honour learning


Play to win


Relationships matter


Rude to poor process

Our Promise

GetSmarter gets you the recognition you deserve: not only in the form of a certificate from a top-tier university, but also by empowering you with the skills, knowledge and confidence you need to take on the next challenge in your career.

We help you stand out from the crowd.

Workplace-ready skills, recognised by top universities.

Our courses are reviewed annually to ensure our course content is always current and industry-relevant, equipping students with only the latest knowledge, skills, tools and techniques to apply in their career.

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