Feb 02, 2018

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How To Become A Web Designer

The judgement of a website’s credibility is 75% based on the overall web design aesthetic.1 A website is a brand’s calling card, an insight into an organisation. The effective use of web design ensures this small, but necessary, organ keeps a business in the consumer’s mind.

A diverse range of skills are demanded in the web design field. Web Designers are the multi-talented professionals in charge of building fully responsive and interactive websites through:

  • Programming
  • Coding
  • Creative direction
  • Working in platform back-ends
  • Building websites from the ground up
  • Ensuring overall cohesion between elements

If you’re looking to include web design in your career path, you’ll need to embrace the well-rounded expertise the industry demands by being both creative and logical in your way of thinking and doing.

The Difference between Web Designers and UX Designers

A common misconception is that Web Designers are the same as UX Designers. The table below stipulates the differences between these two career paths:

Web Designer

UX Designer

Designs for websitesDesigns websites, apps, and other software elements
Works for any businessWorks primarily for web-based businesses
Basic knowledge of information architecture (HTML, Javascript)Advanced knowledge of complex information architecture
Informed by clientInformed by thorough research

Web Designer

Designs for websites
Works for any business
Basic knowledge of information architecture (HTML, Javascript)
Informed by client

UX Designer

Designs websites, apps, and other software elements
Works primarily for web-based businesses
Advanced knowledge of complex information architecture
 Informed by thorough research
 
What are the key responsibilities of a Web Designer?

The daily duties of a Web Designer can differ depending on:

  • Your level of experience
  • Your work environment
  • What your client expects from you

Keep these responsibilities and skills top of mind when traversing the web design career path.

You should keep upskilling in these three key areas:
Coding
  • Become experienced in HTML
  • Develop quality CSS skills
  • Learn HTML5

Want these skills?

Visualising the website
  • Illustrate the structure of your website using various grid layouts
  • Identify the mood, look and feel of the website

Want these skills?

Keeping the brand top of mind
  • Make sure the look and feel is on brand
  • Let the target audience insights guide decisions
  • Work closely  with Brand Strategists and relevant managers

Want these skills?

Coding
  • Become experienced in HTML
  • Develop quality CSS skills
  • Learn HTML5

Want these skills?

Visualising the website
  • Illustrate the structure of your website using various grid layouts
  • Identify the mood, look and feel of the website

Want these skills?

Keeping the brand top of mind
  • Make sure the look and feel is on brand
  • Let the target audience insights guide decisions
  • Work closely  with Brand Strategists and relevant managers

Want these skills?

A website will be the necessary communication platform a business will need to invest time and expertise into if they have a product or service they want to amplify to a wide audience.

What is the career path of a Web Designer?

The career path of a Web Designer is open-ended. The way you begin in this industry will differ from person to person. One exciting outcome of learning web design is you’ll be equipped to work across a wide range of industries. You’re in the unique situation of being able to combine a creative passion with in-demand skills closely tied to the successful performance of a business.

As a Web Designer, you can begin your career trajectory in a start-up, a corporate setting or an advertising agency. You can also start with freelancing and move into a more permanent role, or vice-versa.

What is the possible career trajectory of a Web Designer?

It’s possible to explore the following trending applications in a web design context, especially considering the rate at which machine learning and AI is growing throughout multiple industries.

  • Chatbots
  • Voice-based search2
  • Improved user-experience

Related Content: Why Learn Web Design?


What is the potential salary for a Web Designer?

In order to develop a lucrative career path as a Web Designer, it’s important to hone in on specific areas of expertise.  These are the key skills you’ll need to increase your earning potential.

  • Advanced HTML5 and CSS3 knowledge
  • Experience with responsive and mobile design
  • Expert abilities in the Adobe Creative Suite
  • The ability to juggle multiple projects on the go
Click on a country to see what you can expect to get paid as a Web Designer in either South Africa, the United Kingdom or the United States of America:3
  • RSA
    Entry-Level R119,145
    Mid-Career R197,791
    15 Years Experience R240,000
  • UK
    Entry-Level £20,652
    Mid-Career £25,846
    15 Years Experience £28,813
  • USA
    Entry-Level $45,4350
    Mid-Career $51,409
    15 Years Experience $60,621

What are the education and training requirements for a Web Designer?

Some professionals in the creative field experience the climb up the corporate ladder to be slower, but it’s possible if you keep in mind career advancements will be best made with your dedication to consistently upgrade your skill-set.

If you’re already a Web Designer or looking to move into a role with more Web Design responsibilities,  you’ll want to keep up with best practices, trends, and skills to ensure you’re able to extend your knowledge further than the job description currently occupying real estate on your LinkedIn profile.

Some related skills pertinent to web design that you should start thinking about gaining are:

With web design you’ll also need to actively improve your technical and project management skills by pursuing the following upskilling options:

  • A Bachelor of Arts in Web Design or Multimedia Studies is the tertiary-level education you would need if you want to go that route.
  • Gain the relevant work experience while continuing to expand your knowledge and web design prowess.
  • Take online short courses to stay at the peak of your commitment to learning and improving yourself.

Which skills do you need next?

Download a course prospectus to find out how one of these online short courses can help you become a Web Designer.