Data Science for Business: Building a Data-Driven Organization online short course

Course starts 26 February 2020

Course information

Registration Closes:
18 February 2020
Course Starts:
26 February 2020
6 weeks, excluding orientation
7–10 hours per week, entirely online
USD $2,200
Payment Options
Rice's Glasscock School of Continuing Studies
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Big data adoption in enterprise businesses increased from 17 percent in 2015 to 59 percent in 2018, reaching a Compound Annual Growth Rate of 36 percent.1

As more companies begin to realize the power of incorporating big data into business decision-making, working professionals will require the tools necessary to effectively adopt a real-world approach to data science.

Whether you have a data analysis background or not, this Data Science for Business: Building a Data-Driven Organization online short course from Rice University will guide you in becoming more data literate from an organizational perspective.

According to Burning Glass Technologies, business and tech are becoming so intertwined that there’s a growing demand for hybrid professionals. These professionals think creatively, are digitally savvy, have a business understanding, and are comfortable with data.2

Explore how emerging technology is likely to influence data analysis and modeling, and discover how to develop your plan for deploying data-driven insights within your business.

1Forbes (Dec, 2018).
2Burning Glass Technologies (Jan, 2019).

Download course prospectus

What will set you apart

Earn a certificate from Rice University in this online Data Science for Business course and be empowered to:

  • Implement and trial data-driven solutions in your organization

  • Supplement your technical knowledge with a broader business perspective

  • Use design thinking to understand and resolve business problems

  • Select different techniques for analyzing data to discover new insights

  • Discover the required steps to update business processes and supporting documentation

  • Formulate an approach for deploying a data-driven prototype and on-boarding pilot stakeholders

  • Develop and improve data literacy in order to bridge the business and data strategy divide

Course curriculum

Learn how data can improve decision-making across all aspects of your organization, as you follow your learning path through the weekly modules of this online short course:

  • Orientation module Welcome to your Online Campus
  • Module 1:  The importance of a data-driven foundation
  • Module 2:  Identifying the business opportunity
  • Module 3:  Building the organizational data pipeline
  • Module 4:  Learning from data: Discovering new insights with analytics
  • Module 5:  Turning insight into action: The pilot phase
  • Module 6:  Engaging stakeholders: Operationalizing and optimizing solutions across an organization

As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.

A Collaborative Experience

This Rice University online short course is delivered in collaboration with GetSmarter. Learn from industry thought leaders as you learn the basic mathematical theories underpinning data analytics and explore how emerging technology is likely to influence data analysis. 

Your Academic Director

The design of this online course is guided by Rice University faculty and industry experts who will share their experience and in-depth subject knowledge with you throughout the course.


John Rowe

Academic Director and Principal Director, Accenture

John Rowe is a principal director at Accenture. He has more than 20 years of management consulting and industry experience, spanning a number of industries; including automotive, financial services, healthcare, manufacturing, oil and gas, retail, and transportation.

Mr. Rowe is a leader in the data and analytics practice. He has worked with many Fortune 500 organizations to build and implement their data strategies. He is a member of the Association for the Advancement of Artificial Intelligence and the Association for Computing Machinery. He is also a member of the Society for Petroleum Engineers. He earned his Bachelor of Science in Computer Science from Texas A&M University.

Mr. Rowe is also a guest lecturer at the Glasscock School of Continuing Studies and is acting as the academic director of this online short course.

Earn a certificate of professional achievement from Rice University

Get recognized for your knowledge when you earn a certificate of professional achievement from Rice University – and use it to set yourself apart as a data-driven business professional.

Your certificate of professional achievement will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the course, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.


When do I start?

Our next available short course starts 26 February 2020.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.