Feature Writing online short course

Starts on 2 March 2017

Too soon for you? Register now for the next presentation that starts on 29 June 2017

Course information

10 weeks online
7-10 hours per week
R11,900 | Options available
University of Cape Town

Course Information

10 weeks online
7-10 hours per week
R11,900 | Options available
University of Cape Town


With the rise of content marketing and brand journalism, there’s been a demand for professionals able to produce quality feature articles that generate readership.

This 10-week online short course provides the perfect stepping-stone into the world of feature journalism by providing the skills and techniques needed to write for a variety of media, including newspapers, magazines, websites and blogs.

You’ll also have the opportunity to interact and collaborate with fellow aspiring writers, while being supported and guided by an industry expert.

Download the course prospectus

What will set you apart

After taking this online short course, you’ll have the confidence to:

  • Make a profit from your creative writing by producing your first full-length feature article you can then sell to online or print magazines and newspapers
  • Promote your business online, using your writing skills to produce quality feature articles for your blog or website
  • Go after content marketing jobs or take on new responsibilities in your current role by applying the skills and techniques you’ll learn and using your UCT certificate to boost your CV

Course curriculum

This online short course in feature writing is designed to kickstart your career in the writing industry. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to feature writing
  • Course Module 2: What makes feature writing different?
  • Course Module 3: Developing feature story ideas
  • Course Module 4: Researching the feature article
  • Course Module 5: Interviewing for feature writing
  • Course Module 6: Essential elements of feature articles
  • Course Module 7: Language and structure
  • Course Module 8: Editing your article for style and clarity
  • Course Module 9: Journalistic ethics
  • Course Module 10: Selling your writing

Earn a certificate from the University of Cape Town

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.


Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

When do I start?

Our next available short course starts on 2 March 2017.
Too soon for you? Register now for the next presentation that starts on 29 June 2017

Still have a question? These may help


GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


You have four payment options available to you, depending on the length of your course:

You can pay your tuition fees in full before the course starts.

You may opt for a two-part payment plan for courses shorter than 9 weeks. You’ll be able to pay your fees in two parts, spread over the duration of your course.

Three-part payment for courses 9 weeks or longer. You’ll be able to pay your fees in three parts, spread over the duration of your course.

A short term loan from FeverTree who will help you fund your studies immediately.

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.


By improving your skills and industry knowledge, you’ll be having an influence on the success of your organisation.

Why wouldn’t you ask your boss to help you fund your studies if its going to have an impact on the way you do business?

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how.


The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you’ll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.

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