With the rise of content marketing and brand journalism, there’s been a demand for professionals who are able to produce quality feature articles that generate readership.
Over the course of 10 weeks, you’ll explore the process of feature writing, from initial research and writing to the final editing and publishing. This highly practical course enables you to become a better writer and teaches you how to sell and market your pieces in a successful way.
You’ll also have the opportunity to interact and collaborate with fellow aspiring writers, while being supported and guided by the award-winning South African journalist André Wiesner.
Develop a feature article and refine your writing skills as you follow your learning path through the weekly modules of this online course:
Orientation Module: Welcome to your Online Campus
Course Module 1: Introduction to feature journalism
Course Module 2: The form and function of features
Course Module 3: Developing feature story ideas
Course Module 4: Researching the feature article
Course Module 5: Interviewing for feature journalism
Course Module 6: Essential elements of feature journalism
Course Module 7: Language and structure
Course Module 8: Editing your article for style and clarity
Course Module 9: Journalistic ethics
Course Module 10: Selling your writing
Earn a certificate from the University of Cape Town (UCT)
On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market. Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Award-winning Journalist & Media Expert
When do I start?
Our next available short course starts 2 April 2020.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.