Feature Journalism online short course

Course starts 15 April 2021

Course information

Registration Closes:
9 April 2021
Course Starts:
15 April 2021
10 weeks, excluding orientation.
7–10 hours per week, self-paced learning online.
ZAR R11,900
Payment Options
University of Cape Town (UCT)


The rise of online content marketing and brand journalism has ignited the demand for professionals who produce quality content that is accurate, informative, and generates readership. The University of Cape Town’s (UCT) Feature Journalism online short course equips you with the skills needed to research, write, and sell your features to a variety of publications. Over the course of 10 weeks, you’ll refine and enhance your writing skills as you become a better journalist and build towards your writing career.

This highly practical online course explores the development of feature stories, research methods, and interview techniques, amongst other essential content elements such as language, structure, and editing methods. Navigate the legal aspects and ethical implications of journalism, and discover best practices for working with editors. Throughout the course you’ll produce your own 2000-word feature article, guided and reviewed by the award-winning journalist André Wiesner.1

1 André Wiesner (Nd.) Accessed 2019.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • The skills to develop, research, and interview for feature journalism, alongside editing and structuring methods

  • A 2000-word article for your portfolio or for publication, guided by award-winning journalist André Wiesner

  • An understanding of the legal and ethical implications of feature journalism

  • The knowledge needed to sell your articles within the publishing market

Is this course for you? 

This course is designed for anyone wanting to develop their professional writing by acquiring in-depth research and interviewing skills, as well as those hoping to improve their readers’ experience by refining their structuring and editing knowledge. This is valuable anyone hoping to enter into the journalism industry, and existing writers who wish to further enhance their skill set and expand their expertise.

The course also offers the chance to validate your feature journalism skills with a certificate from UCT, and offers you the chance to expand your writing network by collaborating with fellow writers.

Course curriculum

Develop a feature article and refine your feature writing skills as you work through the weekly modules of this online short course.

  • Orientation Module Welcome to your Online Campus
  • Module 1 Introduction to feature journalism
  • Module 2 The form and function of features
  • Module 3 Developing feature story ideas
  • Module 4 Researching the feature article
  • Module 5 Interviewing for feature journalism
  • Module 6 Essential elements of feature journalism
  • Module 7 Language and structure
  • Module 8 Editing your article for style and clarity
  • Module 9 Journalistic ethics
  • Module 10 Selling your writing

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

André Wiesner

André Wiesner

Award-winning Journalist & Media Expert

Earn a certificate from the University of Cape Town (UCT)

Polish your writing skill set and earn an official certificate of completion from the University of Cape Town. 

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.


When do I start?

Our next available short course starts 15 April 2021.

Get More Information

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.