Feature Journalism online short course

Course starts 2 April 2020

Course information

Registration Closes:
27 March 2020
Course Starts:
2 April 2020
10 weeks, excluding orientation
7–10 hours per week, entirely online
ZAR R11,900
Payment Options
University of Cape Town (UCT)
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With the rise of content marketing and brand journalism, there’s been a demand for professionals who are able to produce quality feature articles that generate readership.

Over the course of 10 weeks, you’ll explore the process of feature writing, from initial research and writing to the final editing and publishing. This highly practical course enables you to become a better writer and teaches you how to sell and market your pieces in a successful way.

You’ll also have the opportunity to interact and collaborate with fellow aspiring writers, while being supported and guided by the award-winning South African journalist André Wiesner.

Download course prospectus

What will set you apart

Earn a certificate from UCT in this online course and be empowered to:

  • Produce a 2000-word feature article, to use within your portfolio and sell to a variety of publications

  • Learn how to develop, research, structure, and edit journalistic pieces – exploring the essential content elements and production methods

  • Explore the legal aspects and ethical implications of journalism

  • Hone your writing skills to improve your current role performance and be empowered to enter the media industry

  • Earn a certificate from Africa’s leading university,1 formalising your skills and knowledge in feature journalism

1 Top Universities (2019).

Course curriculum

Develop a feature article and refine your writing skills as you follow your learning path through the weekly modules of this online course:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to feature journalism
  • Course Module 2: The form and function of features
  • Course Module 3: Developing feature story ideas
  • Course Module 4: Researching the feature article
  • Course Module 5: Interviewing for feature journalism
  • Course Module 6: Essential elements of feature journalism
  • Course Module 7: Language and structure
  • Course Module 8: Editing your article for style and clarity
  • Course Module 9: Journalistic ethics
  • Course Module 10: Selling your writing

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 2 April 2020.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.