University of Oxford
Oxford Artificial Intelligence in Marketing Series
Learn to use AI to revamp your marketing approach for the era of disruption.
Series information
Start date
21 January 2026
Cohort-based learning
Group learning, expert guidance
14 weeks
Excluding orientation
English
Access resources from start date
7–10 hours per week
Self-paced learning online
Programmes in this series
2 x programmes for 15% less
Register for this series
Start dates for each programme can be selected during the registration process.
Series overview
The projected compound annual growth rate for the global AI market from 2023–2030.*
*Grand View Research (July, 2023)The percentage of marketers integrating some form of AI technology into their activities.*
*The Conference Board (Aug, 2023)
Comprising two leading online programmes from Saïd Business School, University of Oxford, the Oxford Artificial Intelligence in Marketing Series offers you the chance to upskill in a more holistic way. The series is designed to help you enhance your digital strategy and gain a comprehensive understanding of the potential of AI.
First, through the Oxford Artificial Intelligence Programme, you’ll delve into AI technology, exploring its history, functionality, capabilities, and challenges. Next, you’ll explore the implications, possibilities, limitations, ethical considerations, legal aspects, and societal impact of AI in your industry and develop a business case for implementation. Building on this foundation, the Oxford Digital Marketing: Disruptive Strategy Programme will guide you through the creation and execution of innovative strategies and consumer-centric digital transformation plans to drive future value and growth for your business. You'll also learn about the evolving consumer behaviour and media consumption patterns and develop strategies to adapt your marketing approach accordingly.
Is this series for you?
This series is created for marketing and business leaders who want to enhance their digital strategy skills and are interested in gaining insight into the potential and functionality of AI. Participants will gain fundamental knowledge about AI, develop the skills to harness digital innovation in marketing, and learn to recognise opportunities presented by emerging technologies and trends.
Both programmes in this series are certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or associated with, UK-based professional bodies. Combined, the programmes have an estimated 140 hours of learning.
Note: Should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
Series overview
Series overview
Comprising two leading online programmes from Saïd Business School, University of Oxford, the Oxford Artificial Intelligence in Marketing Series offers you the chance to upskill in a more holistic way. The series is designed to help you enhance your digital strategy and gain a comprehensive understanding of the potential of AI.
First, through the Oxford Artificial Intelligence Programme, you’ll delve into AI technology, exploring its history, functionality, capabilities, and challenges. Next, you’ll explore the implications, possibilities, limitations, ethical considerations, legal aspects, and societal impact of AI in your industry and develop a business case for implementation. Building on this foundation, the Oxford Digital Marketing: Disruptive Strategy Programme will guide you through the creation and execution of innovative strategies and consumer-centric digital transformation plans to drive future value and growth for your business. You'll also learn about the evolving consumer behaviour and media consumption patterns and develop strategies to adapt your marketing approach accordingly.
Is this series for you?
This series is created for marketing and business leaders who want to enhance their digital strategy skills and are interested in gaining insight into the potential and functionality of AI. Participants will gain fundamental knowledge about AI, develop the skills to harness digital innovation in marketing, and learn to recognise opportunities presented by emerging technologies and trends.
Both programmes in this series are certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or associated with, UK-based professional bodies. Combined, the programmes have an estimated 140 hours of learning.
Note: Should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
Get this course for your team
Leading organisations recognise the value of this course and invest in it to enhance their employees' skills and expertise.
Why choose a series?
This series is a curated learning path that will equip you with the knowledge to revamp your marketing approach for the era of disruption. The two short programmes from Saïd Business School, University of Oxford are broken down into manageable, weekly modules designed to accelerate your learning process through diverse activities. You’ll also get the opportunity to engage with a network of peers and expert faculty on topical areas that will be key to your professional development.
Enjoy a flexible structure
Designed to provide maximum benefit in a timeframe that suits you best, this series features an interactive online learning model that allows you to study how and when you want. By being able to choose your preferred start date for each programme when you register, you’ll be able to complete the programmes according to a schedule that fits around your professional and personal obligations.
Discounted learning path
Payment Options
Programme 1: Oxford Artificial Intelligence Programme
Gain a thorough understanding of AI technology and the insight to develop strong opinions on its possibilities, limitations, and ethical, legal, and societal implications.
Programme 2: Oxford Digital Marketing: Disruptive Strategy Programme
Develop the skills and confidence to respond to the disruptive forces in digital marketing by effectively leveraging emerging technologies and channels in your strategies.
About the certificates
Understand the possibilities of AI in marketing and earn a certificate of attendance from Saïd Business School, University of Oxford for each programme in the series. Once the learning path is concluded, you'll receive an additional certificate as validation of your accomplishment.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbooks. The handbooks will be made available to you as soon as you begin each course.
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Bundle payment options
You can pay your course fees before your first course starts, or you may opt for a three-part payment plan during your registration. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
